Avoid The Two Major Automotive
Marketing Untruths And Sell A Tons Of
Cars - Part 1
Times are changing and so is the effectiveness of your marketing dollars… which is
most likely why you’re reading this text right now.
What used to bring in customers to your car dealership no longer works. And the
advice you’re getting from the self proclaimed “gurus” who are really just vendors
hocking next the subsequent mail sale or automotive technology gimmick all
seems to contradict itself.
Not to say, you’re probably being fed one amongst 2 huge lies regarding what
you'll expect and also the kind of results you must expertise when marketing your
automotive dealers in this “new economy”.
Therefore before these lies perpetuate any further, let’s jump right in to the
current article to set the record straight once and for all.
Myth #1: You Can’t Expect Results Overnight
If you can’t demand results overnight, how can you expect to stay in business?
Admittedly, there's one kind of marketing which can not turn out results
overnight-and that’s building a rock solid brand like Coke or Pepsi where
customers want solely see the logo to feel impressed to buy.
After all building a long-lasting and competitive brand image to that magnitude
takes a heap time and a TON of money. Neither of that you most likely have at
your disposal right now.
Yet before you hang your head in sorrow because you don’t have precious time or
resources to waste on long-term branding campaigns, there's hope for you in
another type of advertising that’s rarely known (or understood) within the
That kind of advertising is hardcore, retail-oriented, direct-response, lead-
generating, low-cost, academic based automotive marketing…and that will
most definitely get you results over night.
In fact, that’s the entire purpose of direct response market