Dental Practice Marketing for New Patients Must Include a Strong Internet
George Brakatselos, senior consultant in dental marketing services and expert author, explains in
an upcoming newsletter how dentists can have an effective dental practice marketing plan by
optimizing their internet presence.
New York, NY (Vocus) March 23, 2010 -- George Brakatselos, senior consultant in dental marketing services and
expert author, will introduce a step-by-step guide on using the internet effectively in a marketing plan for new
patients. The guide will appear in his upcoming complimentary medical practice marketing newsletter.
Some doctors believe that prospective patients do not use the internet to look for dental care. “That couldn’t be
further from the truth. Patients are increasingly using the internet when looking for a doctor,” says Brakatselos.
“If doctors don’t have a strong internet presence, they simply won’t get the calls,” he adds.
Most doctors believe they’ve established an internet presence simply because they have a web site. While a web
site is a good start, it isn’t an effective dental practice marketing tool in and of itself. “An effective plan needs a
system to drive traffic to the doctor’s web site. A doctor’s practice needs to appear on top of the search engine
pages and needs to be differentiated from his competitors,” says Brakatselos.
To get on top of the search engine pages, doctors need to become “content providers.” The search engines
“promote” providers of worthwhile information. The step-by-step guide will show how doctors can easily
become content providers. It will also provide a proven formula for getting patients to click on a particular
doctor’s link as opposed to the other doctors who also appear on top of the search engine pages.
“I can’t stress enough the importance of having a strong internet presence to get new business,” says Brakatselos.
“Doctors have a lot of catching up to do in this area. To maximize profits doctors need to look to the internet as a