Senior Vice President Marketing
American Medical Alert Corp.
(516) 536-5850 ext: 3109
American Medical Alert Corp. Issues Guidance for Fiscal 2010 and 2011
Oceanside NY–August 11, 2010 American Medical Alert Corp. (NASDAQ: AMAC) announced its guidance
for 2010 and longer term outlook for 2011. The Company projects that gross revenues, consisting primarily of
monthly recurring revenue (MRR), will increase by approximately 3% to $40,500,000 for 2010 as compared to
2009. The Company is also projecting that gross revenues will increase from 8% to 11% in 2011 as compared
to projected 2010 results. The Company believes starting with the third quarter of 2010, revenues, within both
segments, will increase at a greater pace over the next eighteen months.
As a result of the Company’s plan to increase advertising expenditures by approximately $450,000 to $600,000,
net of taxes, as compared to 2009, as part of a comprehensive plan to drive an accelerated pace of new revenue
growth, the Company is projecting net income ranging from $2,850,000 to $3,000,000, or $0.29 to $0.31 per
diluted share based on the fully diluted shares as of June 30, 2010, for the year ending December 31, 2010. The
net income projection excludes the impact of the net loss allocated to the Company in relation to its minority
investment in Lifecomm, LLC, a joint venture with Qualcomm, Inc. and Hughes Telematics, Inc, as discussed
below (the “Lifecomm Joint Venture”).
The Company is projecting net income ranging from $3,550,000 - $3,850,000, or $0.36 to $0.39 per diluted
share based on the fully diluted shares as of June 30, 2010, for the year ending December 31, 2011. As part of
this projection, the Company has forecast to spend from $600,000 to $900,000, net of taxes, in advertising
dollars to continue its efforts to drive accelerated revenue growth. This net income calculation also excludes the
impact of the net loss allocated to the Company on conne