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Pagina 1
Internet Product and Service Marketing
Ecommerce for the Novice
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Pagina 2
INTRODUCTION ....................................................................................................................................................... 3
GLOSSARY OF TERMS............................................................................................................................................ 4
MAKING THE DECISION TO START A BUSINESS ONLINE .......................................................................... 8
BUILDING THE FOUNDATION ........................................................................................................................... 11
BUSINESS AND DOMAIN NAME ......................................................................................................................... 19
WEB HOST ................................................................................................................................................................ 25
WEB CONTENT AND DESIGN ............................................................................................................................. 28
TAKING PAYMENTS ON YOUR WEB SITE ...................................................................................................... 33
NOW FOR THE TRAFFIC AND CUSTOMERS .................................................................................................. 38
HIRING THE PROS ................................................................................................................................................. 44
SUMMARY ................................................................................................................................................................ 51
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Pagina 3
Introduction
If you think you want to launch an ecommerce site or an internet-based business, y