Epoque Hotels Announces Hotel Viura -- the First True Luxury Boutique Hotel
Opening in Rioja, Spain
This summer, visitors to the wine region of Rioja will be able to stay at a brand new four star
Hotel Viura, a member of Epoque Hotels.
(PRWEB) March 27, 2010 -- Named after the most widely planted white grape variety in Rioja, Viura is a
new-build, contemporary hotel with 26 guestrooms and seven suites, two bars and a restaurant.
Hotel Viura is the fifth hotel in the MHM portfolio, which specialises in the development, launch and
management of independent hotels. The current portfolio comprises Villa Soro and Astoria7 in San Sebastian,
Iturregi in Getaria (Guipúzcoa) and Palacio Guendulain in Pamplona. Ongoing projects include Cap Rocat in
Mallorca (opening June 2010) and a project in Normandy scheduled for 2011.
Pablo Carrington, Managing Director of MHM said, “Viura is Rioja’s first true luxury boutique hotel. It feels
cutting edge, exciting and fun. But we also want to give anyone who stays here a true feel of La Rioja - after all,
we are right in the middle of a typical, working wine village. So, although it is very contemporary, Viura really
blends in with the village.”
Villabuena de Alava, home to Hotel Viura, is typical of the many small medieval villages dotted amongst the
vineyards in the rolling wine country of La Rioja Alavesa, one of three regions – with Rioja Alta and Rioja Baja
that make up La Rioja, Spain’s prime wine-producing area. Though part of the Denominación de Origen of La
Rioja, the area actually lies within the province of Alava, southernmost of the Basque Country’s three provinces.
Cutting edge architecture and design
This ancient and illustrious wine country is the place where the old world charms of Spanish wineries now blend
flawlessly with ultramodern architecture, and Viura is a perfect example of this. Although it is set in the middle
of the traditional village, next to the 17th century church, Viura’s architecture, is a true departure from traditional