reviews for eMarketing:
the essential guide to online marketing first edition
“Quirk’s eMarketing handbook covers all the most important concepts which are
necessary for eMarketing excellence today. I would highly recommend it as both a
study guide and a practitioner’s reference manual. Congratulations to the QuirkStars
on all the thought, research and work that has obviously gone into this.”
Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of
Business
“WOW! It is an inspiration to see such a well written and truly essential guide to online
marketing being written by South Africans! eMarketing: The Essential Guide to Online
Marketing should be read and referenced by every smart marketer who is dealing with
the complicated world of eMarketing.”
Bronwen Auret, Online Marketing Specialist, South African Tourism
“The perfect starting point for anyone entering the world of online marketing…. truly
impressive.”
Stafford Masie, Country Manager, Google South Africa
“I’ve known Quirk for many years and it’s very exciting to see all their experience
distilled into this textbook. Furthermore, their contribution to Open Education by
licensing this book under Creative Commons is an initiative I strongly support. Read
this book.”
Scott Gray, Interactive Marketing, BMW South Africa
Second Edition
eMarketing: The Essential Guide to Online Marketing
By Rob Stokes
Compiled by Sarah Blake
First published 2008 by Quirk eMarketing (Pty) Ltd.
© Copyright 2008, 2009 Quirk eMarketing (Pty) Ltd.
This book is published under the Creative Commons Attribution-Noncommercial-No
Derivative Works 3.0 Unported License. This means that you can share and distribute this
work and you can even modify it, as long as you do not use it for commercial gain, you share
all modifications and you credit Quirk eMarketing (Pty) Ltd. For more information, you can
visit www.creativecommons.org or www.quirk.biz/emarketingtextbook.
ISBN: 978-0-620-43063-0
Book design and typesetting by Solveig Bosch. Cover illustration