The Key to Secure Digital Transformation
Marc Vanmaele, CEO of TrustBuilder explains how organizations can beat
balance the needs of security and user experience
What do Users Want?
Your users demand simplicity. Whatever sectors you operate in, whatever the
scale or scope of your offering, if your customers find it too difficult to access
and use your service, they will go elsewhere.
The same rules apply within your organization. If your staff find it too difficult
to access and use the applications and systems they need to do their jobs, they
will go elsewhere too. This rarely means that they will leave their jobs
altogether rather, it means that they will seek workarounds and shortcuts,
unauthorised tools and unsanctioned processes.
Both situations can be a big problem. Losing customers very directly affects
your business bottom line and, depending on how vocal they are about
moving on, your reputation in the marketplace too. Employees who seek
workarounds may compromise security, opening up vulnerabilities or weak
points in your infrastructure, or fail to complete tasks as required, bringing
operations and productivity to a halt. They may be unable to deliver the right
levels of service to theircustomers, which once again impact your revenue and
reputation. Furthermore, dealing with problems of user experience, whether
inside or outside your organisation can take up a great deal of your IT
department's time and attention.
Digital Transformation: The Road to Simplicity
Little wonder, then, that businesses in all industries have been encouraged to
improving their services with
innovative new features,
foregrounding user experience and customer journeys, and developing the
most frictionless experiences possible.
This is one of the core goals of many digital transformation projects. Previously
manual processes are replaced with automation, leading to a smoother user
journey and a strong platform for additional innovation and creativity.
Organizations such as Google an