A Side Effect of Michael Jackson's Tragic Death - Consumer Health Education
Drugs.com reports a massive 20,900% increase in interest for information on the prescription
medication Demerol - allegedly prescribed for the legendary entertainer Michael Jackson.
New York, NY (PRWEB) June 30, 2009 -- Drugs.com reported a massive 20,900% increase (yes, you read that
correctly - twenty thousand, nine hundred percent) in interest for information on the prescription medication
Demerol - allegedly prescribed for the legendary entertainer Michael Jackson. More than 135,000 page views
were logged on the Drugs.com web site by people researching Demerol on Friday - the single biggest spike in
daily interest for a medication since the similarly tragic and untimely death of Heath Ledger.
Demerol (meperidine) is a narcotic pain relieving medication used to treat moderate to severe pain. It works by
dulling the pain perception center in the brain and has actions similar to morphine. Interest in the medication
exploded from around 650 page views per day on average to 135,164 page views on Friday June 26.
Aside from the amazing display of near real-time information dissemination triggered by this event, it would
seem that recently deceased celebrities are inadvertently responsible for educating others about the potential
dangers of prescription medications.
The passing of Heath Ledger and Anna Nicole Smith also led to increased consumer research on medications
such as OxyContin, Xanax, Valium, Ativan, Restoril and chloral hydrate. "We saw huge increases in page views
for those medications, but the interest in researching Demerol surpasses anything we have seen before," said
Philip Thornton, CEO of Drugs.com.
While it is yet to be determined whether any prescription medication played a part in Michael Jackson's tragic
passing, the subsequent increased awareness may just help prevent unnecessary deaths due to the misuse of
Drugs.com is the largest and most comprehensive drug in