Recession Causes Snowball Affect For Ski Holidays
It appears that some ski holiday chalet companies are liquidating their assets due in part to the weak economy. Early estimates show that luxury chalet
bookings are down about 17 percent compared to last year's early bookings. Ski companies and luxury chalet rentals are trying to maintain pricing as
usual, but many have had to offer incredible price breaks to lure guests back.
Descent International, one of Europe's most famous and prestigious resorts, has begun total liquidation of assets. Over the years, Descent
International has maintained a star-studded client list that includes David and Victoria Beckham, JK Rowling and Rowan Atkinson.
Prince Andrew hosted a party at Descent in January 2009 and pre-booked another for the same week in 2010. His deposit of approximately 30,000
pounds was a small fraction of the 450,000 pounds in total deposits for bookings for the 2009 to 2010 ski season. Recovery of the deposit moneys is
unknown at the present time.
Chief Executive of Descent International Kit Harrison said, "I'm doing everything in my power to try and help those of our guests who have already
booked with us for this winter." Harrison commented on the "sad situation" and said, "We've tried very hard to save Descent, but in the end that has
not been possible."
Indigo Lodges, also one of the most luxurious chalet rental companies, filed bankruptcy in January 2009. More than 400 luxury properties were
available under the Indigo Lodges name. All properties were privately owned and available for rent when the owners chose to make them available for
Crystal Ski has cut 40 percent of their inventory of available luxury chalets in efforts to save the company. A strong ski season will have a more
positive impact with fewer outgoing expenses.
Out of the Snow Covered Ashes
Several smaller ski companies are sure to spring up in the aftermath of the fall of such great giants. One such business, comprised of wealthy luxury
chalet owners previously involved with