A web crawler is an internet bot, also known as a web spider, automatic indexer, or web robot. These bots are almost like the archivists and librarians of the internet. To find the most reliable and relevant information, a bot will start with a certain selection of web pages. The next step for search engines like Google is to rank all the pages. Helping search engines crawl your website more easily will help you rank higher and slowly climb your way up the SERPs. If you’re having issues with your rankings, or are looking for opportunities to improve your standings on search engines, reach out to the experts of an SEO company in Pagosa Springs, CO.