skillstudio
Introduction & Initial Interview Practice
z Personal introductions and expectations of the course
z A short interview with trainer analysis & feedback
Speaking with Greater Confidence to the Media
z Techniques to help control nervous energy
z Developing a confident and more interesting voice
Preparing for the Media
z Knowing your audience
z Creating your own personal profile
z Understanding the interviewer's perspective
Establishing Your Key Message
z
Identifying your key message and approach
z Creating a memorable sound-bite
z Practice session on key message and sound-bites
Media Interview Practice
z
Individual interview applying techniques developed
z Review of interview
Dealing with Journalist’s Questions
z Managing the interviewer's expectations
z Thinking on your feet and staying calm under pressure
z How to avoid journalist 'traps' or 'trick' questions
z Dealing with difficult questions - keeping "on message"
Managing Different Types of Interview
z Print journalist interview
z Telephone or face-to-face interviews
Difficult Interview Practice
z Preparing questions for a difficult interview
z
Interview delivery, analysis and trainer feedback
Workshop Objectives
z Understand the media and how to manage them effectively
z Learn how to fully prepare for your media interviews
z Learn how to get your key messages across clearly
z Speak with greater confidence and influence when talking to the media
z Learn how to think on your feet and deal with awkward questions
z Convey a more professional style when appearing on radio or TV/Camera
Workshop Outline - Day 1
Call us today on +44 (0)8456 444 150 to book your workshop
Day 2
Developing Greater Influence on the Radio
z How the voice conveys hidden meanings
z Developing your voice to influence the messsage
Managing the Radio Interview Effectively
z Speaking clearly on the radio
z Managing the challenges of a 'live' interview
z Getting the most out of your time 'on air'
Interview Practice
z Preparing for a radio interview
z
Individual inte