-* United States
A Strategic Planning
Study of the Dairy Herd
A Strategic Planning Study of the Dairy Herd Improvement System
James J. Wadsworth
This report provides an overview and strategic planning study of the dairy herd
improvement (DHI) system, concentrating on assessing current trends and conditions
of the industry and how DHI organizations are structured within it. Information is pro-
vided for the principal DHI organizations to carry out strategic planning. Opinions from
DHI managers provide an internal assessment of where the industry is headed and in
what areas leaders need to plan to better position their organizations for the future. A
strategic planning model is developed to analyze industry trends, define available
strategies, and evaluate alternative directions DHI organizations can take as they
strive to achieve organizational and systemwide goals.
Keywords: dairy herd improvement, goals, strategic direction, planning
Cooperative Services Research Report 150
The dairy herd improvement (DHI) system has a played a critical role in the advance of
the U.S. dairy industry. Even today, it remains an important link in the industry.
However, dairy industry changes--cow number decreases and shifts, dairy manage-
ment advances, and on-farm economics-pose significant challenges to DHI. The
nature of the dairy market, changing technology, and competitive pressures indicate
the need for strategic planning among DHI participant organizations.
This report describes the current status of the system and provides information
obtained from DHI managers on where they see the industry heading and how their
organizations will fit into that industry in the future. It develops a planning model to
assess possible strategies and directions for system participants, mainly the dairy herd
improvement associations (DHIAs).
This study is intended to promote positive debate an