Choosing a Name For Your Jewelry-Making Business
The jewelry-making business is a large and competitive one, and it can be hard to stand out from the
crowd. An attractive and creative name will help you differentiate yourself from your competitors and
catch the attention of potential customers. If you call your business The Jewelry Box, All That Glitters or
anything containing the word Midas, your work will be perceived as bland and unoriginal, just like the
name.
Sources of ideas
To find a good name for your business you need to set aside several hours. Start by looking at a
thesaurus and make a list of words that are related to jewelry, precious stones, metal or other materials
that you use, as well as occasions when jewelry is worn or given as a present. A traditional Roget-type
thesaurus with words grouped by themes rather than by alphabetical order is better for this exercise as
there are more cross-references to follow up.
Look at the names of other jewelry-making businesses on the internet, in magazines and in phone
directories -- not to copy, but to identify words and phrases that you like, and words that are over-used
(you will want to avoid these as they will make you look unoriginal and lacking in creativity). Read
magazines and websites for products and services that are not directly to do with jewelry, but that have
some link eg weddings, fashion, beauty. Again, jot down words that you like. By now you should have
well over a hundred words.
Other reference books contain words that, although not specifically jewelry-related, might appeal. Try
books on these subjects:
* Flowers, particularly local and dialect names
* Mythology
* Magic
* Textiles
* Dictionary of girls' names
* Religious books eg the Bible, Book of Kells
Points to bear in mind
When you have a long list of possibilities, go through the list, eliminating any unsuitable words. There's
no point in having Diamonds in your name, if you don't sell diamond jewelry, or calling yourself Celtic
Dreams, if your work is n