For Immediate Release
Pointer Telocation Q2 2010 Revenues Increased 17.5%
Year-Over-Year to $18.3 Million
Rosh HaAyin, Israel August 19 th , 2010 Pointer Telocation Ltd. ( Nasdaq CM: PNTR , TASE: PNTR) -
a leading developer, manufacturer and operator of Mobile Resource Management (MRM) and roadside
assistance services for the automotive industry, announced today its financial results for the second quarter of
Revenues: Pointer's revenues for the second quarter of 2010 increased 17.5% to $18.3 million as compared to
$15.6 million for the comparable period in 2009. In the first six months of 2010, revenues were $35.1 million, as
compared to $31.6 million in the first half of 2009.
International activities for the second quarter and first six months of 2010 were 29% and 26% of total revenues
compared to 23% and 24% in the comparable periods of 2009.
Revenues from products in Q2 2010 were $6.2 million, constituting 34% of total revenues, as compared to $5.0
million constituting 32% of revenues in the second quarter of 2009. Pointer’s revenues from services in the first
six months of 2010 were $12.1 million, 66% of total revenues, up from $10.6 million, 68% of total revenues in
the comparable period 2009.
Gross Profit : For the second quarter of 2010 gross profit increased 4.8% to $6.9 million from $6.6 million in
the second quarter of 2009. As a percentage of revenues, gross margin was approximately 38% in the second
quarter of 2010, as compared to 42.5% for the same period in 2009. In the first six months of 2010, gross profit
was $13.4 million approximately the same as in the first six months of 2009. Gross margin for the first six months
of 2010 was 38.2%, compared to 42.9% for the first six months of 2009. Gross margin decreased mainly as a
result of the price erosion in the roadside assistance services.
· EBITDA of $3.1 million, compared to $2.5 million YoY
· $286 thousand in net income, up fro