AMD Awards Global Event Marketing Agency-of-
Record to George P. Johnson Experience
Collaboration Focuses on Improved Brand Experience, Reduced Marketing Complexity
September 13, 2010 10:33 AM Eastern Daylight Time
AUBURN HILLS, Mich.--(EON: Enhanced Online News)--George P. Johnson Experience Marketing (GPJ)
today announced that it has been selected as Advanced Micro Devices’ (AMD) global event marketing agency-of-
record after an extensive agency review. Financial terms were not disclosed.
GPJ will handle creative, strategy and execution of AMD’s extensive portfolio of event based marketing, including
physical and virtual conferences as well as trade shows and c-level meetings. GPJ’s platform of services will also
streamline program execution, improving AMD’s ability to listen to the marketplace, continually align the brand
experience to customer needs and link back to sales at every stage.
“Events are a crucial marketing and communications channel for AMD as we seek to create a unified experience for
diverse audiences across the globe,” said Allen Reichard, director of Event Marketing at AMD. “With GPJ as our
partner, we can stay engaged globally while moving towards a centralized event marketing model to reduce
complexity. We expect this move to streamline decision-making and ensure consistency of brand experience while
improving measurement and return on investment.”
“It’s an honor to collaborate with AMD at this level and work with such a talented team,” said Robert G. Vallee, Jr.,
Chairman and CEO of GPJ. “This win confirms that the marketing game is no longer about turning up the volume,
it’s about engagement and creating real relationships with customers, employees and other audiences through
meaningful brand experiences.”
Account management will be headquartered from GPJ’s Austin, TX location and serviced across the agency’s 26
locations in North America, Western Europe and Asia Pacific.
About AMD (www.amd.com)
Advanced Micro Devices (NYSE: AMD) is an innovat