Computer programming is the process of designing and building an executable computer program for accomplishing specific computing task. Programming involves tasks such as: analysis, generating algorithms, profiling algorithms' accuracy and resource consumption, and the implementation of algorithms in a chosen programming language (commonly referred to as coding). The source code of a program is written in one or more languages that are intelligible to programmers, rather than machine code, which is directly executed by the central processing unit. The purpose of programming is to find a sequence of instructions that will automate the performance of a task (which can be as complex as an operating system) on a computer, often for solving a given problem. The process of programming thus often requires expertise in several different subjects, including knowledge of the application domain, specialized algorithms, and formal logic.
Tasks accompanying and related to programming include: testing, debugging, source code maintenance, implementation of build systems, and management of derived artifacts, such as the machine code of computer programs. These might be considered part of the programming process, but often the term software development is used for this larger process with the term programming, implementation, or coding reserved for the actual writing of code. Software engineering combines engineering techniques with software development practices. Reverse engineering is the opposite process. A hacker is any skilled computer expert that uses their technical knowledge to overcome a problem, but it can also mean a security hacker in common language.
SEO EVALUATION FOR TRAVEL AGENCIES' WEBSITES
VREDNOVANJE OPTIMIZIRANOSTI WEB SJEDIŠTA TURISTIČKIH
Bužić, Dalibor and Mihovilović, Dinko
Abstract: Search engines have a respective role in bringing targeted visitors to a
website, so trying to appear on search engine result page is worth the effort. In this
paper 200 websites of travel agencies from Croatia, Germany, Italy and Spain were
analyzed by several popular metrics (Alexa rank, Google's PageRank, mozRank,
mozTrust, Domain Authority and Page Authority) and by one online SEO tool.
Results for Spanish and Croatian agencies were slightly higher, while German
agencies had lower results in most metrics.
Key words: search engine optimization (SEO), Alexa rank, Google PageRank, travel
agencies marketing, mozRank
Sažetak: Tražilice imaju značajnu ulogu u dovoñenju ciljanih posjetitelja web
sjedištu, pa su nastojanja za pojavljivanjem na stranici s rezultatima pretraživanja
vrijedna truda. U ovom radu analizirano je 200 web sjedišta turističkih agencija iz
Hrvatske, Njemačke, Italije i Španjolske pomoću nekoliko popularnih metrika (Alexa
rank, Googleov PageRank, mozRank, mozTrust, Domain Authority i Page Authority)
te jednog online SEO alata. Španjolske i hrvatske agencije pokazale su bolje
rezultate, dok su njemačke agencije imale slabije rezultate za većinu metrika.
Keywords in Croatian language: optimizacija za tražilice, Alexa Rank, Googleov
PageRank, marketing turističkih agencija, mozRank
Authors´ data: Dalibor, Bužić, dipl. inf., Visoka škola za informacijske tehnologije,
Klaićeva 7, Zagreb; Dinko, Mihovilović, Visoka škola za informacijske tehnologije,
Klaićeva 7, Zagreb
Citation: Buzic, Dalibor; Mihovilovic, Dinko: „SEO evaluation for travel agencies' websites“, Proceedings
of the 4th International Conference "Vallis Aurea", Polytechnic in Pozega & DAAAM International Vienna,
2014., pp. 83-91 (ISSN 1847-8204, ISBN: 978-3-902734-02-0)