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Friday, October 23, 2009
Business First of Buffalo - by David Bertola
If your company is considering creating a presence on
an online social network, think about starting at the
end and working backwards.
Brett Burnsworth explained this concept at the Oct. 6
Business First Power Breakfast.
“Start out with your goal and where do you want to be,
and why do you want to be on social media,” said
Burnsworth, who runs Zoodle Marketing Group.
“Then work your way backwards and develop your
Rather than saying, “We need to be on Twitter,” he suggests asking, “Why do we need to
be on Twitter?”
Burnsworth was joined by Mary Beth Popp of Eric Mower and Associates, Brad
London from J. Fitzgerald Group and Adrian Roselli of Algonquin Studios.
They shared thoughts on how companies should build and manage a presence on such
sites, which include blogs. They talked about the value of doing so, and the power of
building relationships with customers through them.
“If you can’t put out a press release on a regular basis, you should consider whether you
need to be on social media,” said Roselli. Building off this idea, London said quality
content is king.
“Great content attracts people,” he said, adding that how a company’s customers find
Of content, Burnsworth added, “It should be relevant to one specific product or service
item, don’t try to mix all different kinds of things onto one page.”
Getting started: Perhaps try ‘listening’ first
“I learned almost everything I know about online social media by followin