What you need to know about
Educating consumers about auto financing
Working together to educate consumers
Recognizing the need for consumer education, automotive industry
leaders have formed AWARE, a collaborative industry effort to provide
consumers with information, tools and resources to successfully
navigate the auto financing process.
IN EDUCATING CONSUMERS ABOUT AUTO FINANCING AND WAYS TO MAKE INFORMED FINANCING
decisions, the group seeks to ensure that financing remains available and affordable to the broadest
possible spectrum of consumers. Dealer financing is not only convenient, but offers competitive rates for
consumers across the country.
All of the companies and associations involved with Americans Well-informed on Automobile Retailing
Economics (AWARE) have a long history of educating consumers about auto financing, and want to
expand that outreach by collaborating with others that share this commitment.
The members of the coalition AWARE include the American Financial Services Association, the National
Automobile Dealers Association, the National Association of Minority Automobile Dealers, American
International Automobile Dealers Association and auto dealers and finance companies.
Americans Well-informed on
Automobile Retailing Economics
When shopping for an
auto at the dealership:
• BASED ON YOUR NEEDS and
budget, determine a realistic price
range for the auto you are thinking
• KNOW THE DIFFERENCE between buying and
leasing an auto.
• KNOW YOUR CREDIT RECORD and that it may
affect the finance rate you are able to secure.
• COMPARE ANNUAL PERCENTAGE RATES
AND OTHER FINANCING TERMS from multiple
sources such as banks, finance companies and
• STAY WITHIN THE PRICE RANGE that you
• NEGOTIATE your finance arrangements and terms.
• UNDERSTAND THE VALUE AND PRICE of optional
products such as extended service contracts, credit
insurance, or guaranteed auto
protection. If you don’t want these