1) Brian Solis, FutureWorks PR
Brian Solis Joins PitchEngine as Strategic Advisor and Stakehol
Social Application Lays Foundation as PR 2.0 Leader
03.02.2009 – Sunnyvale, Calif. – March 3, 2009 – Brian Solis, social media pioneer
and Principal of FutureWorks PR (www.future-works.com), officially joined the
PitchEngine team as strategic advisor and stakeholder.
A vocal and vigorous advocate of the social media release (SMR) for years, Solis
has unofficially provided guidance and assistance to PitchEngine for several
PitchEngine is a social platform for creating, hosting and sharing visually rich and
dynamic SMRs. Powered by relationships and social sharing, PitchEngine helps
online reporters and bloggers retell stories more efficiently and passionately. In just
half a year since its beta launch, 3,100 brands have embraced PitchEngine to host
and present important information as SMRs.
The social media release invigorates the traditional press release – providing
visionaries and evangelists with new tools and mediums to tell their stories in their
own voices. It reinvents how we, as human beings representing a company that
helps other human beings, share our stories in a compelling, meaningful and, most
importantly, human way.
PitchEngine was created by Jason Kintzler, a former journalist who sought to
energize the process of writing and sharing press releases and company
“The social media release is no longer an ‘if’ or ‘when.’ Thousands of SMRs are live
and wild in the socialmediasphere and we’re going to continue to socialize the
corporate newsroom to extend the importance, poignancy, and reach for any
business with anything meaningful to share,” said Solis.
"Brian is years ahead of everyone in terms of PR and corporate communications. If
we're going to continue to lead the industry in new directions, Brian Solis is a key
component to our efforts," said Kintzler.
Both Solis and Kintzler are members of the IABC-driven social