As Midterm Elections Near, Republican Members
of Congress are Far More Active on Twitter, Study
September 09, 2010 10:15 AM Eastern Daylight Time
WASHINGTON--(EON: Enhanced Online News)--Eight of the ten most followed Twitter accounts maintained by
members of Congress are held by Republicans, according to a new study of congressional Twitter usage. The
research is part of an ongoing series of digital public affairs studies published today by Burson-Marsteller.
According to this study of all current sitting members of the House and Senate, Republican members of Congress
are utilizing Twitter for outreach and engagement at significantly higher rates than their Democratic colleagues.
Seventy-two percent of Republicans have active Twitter accounts compared to just 55 percent of the Democrats
who utilize the micro-blogging platform.
In addition, Republican members of Congress up for reelection were more likely to have campaign-focused accounts
(39%) than Democrats (31%). Republicans also exceed Democrats in the number of followers per campaign-
focused account (4,820 for Republicans vs. 2,972 for Democrats).
“The 2008 presidential election demonstrated the potential of the social and digital media space to engage supporters
and build online communities to impact electoral outcomes,” said Dallas Lawrence (@dallaslawrence), managing
director of digital public affairs for Burson-Marsteller. “2009 highlighted the power of social media to impact public
opinion and influence legislative and regulatory outcomes at the state and federal level. As we enter the final stretches
of the 111th Congress, 2010 is clearly emerging as the year of social media’s dominance in the advocacy,
stakeholder outreach and legislative arenas. This study clearly indicates that with two months before the general
election, Republicans in Congress are much more visible and better positioned within the Twittersphere.”
These findings come as the entire House of Representatives and 22 senators face re-election this Nove