Digital Marketing Strategy
Digital Marketing ​Strategy
Template, Worksheet &
Content Calender
Courtesy: |
​
​www.webmarketingacademy.in
​ |
​
Digital Marketing Strategy
Digital Marketing Strategy Template
Use this worksheet to choose your business objectives, goals
​SECTION 1. BUSINESS OBJECTIVES
1. I want to:
Increase awareness
Find new customers
Sell more to existing customers
2. My customers are primarily:
Local
In my state
In my country
Global
3. Most of my customers found my business by:
Word of mouth/referrals
Print
In person presentations
TV Ads
Google
Phone calls
News coverage
Emails
Walk in
Others_________________________________
4. Most of my customers visit these websites regularly:
Search engines _____________________________________________________________________________________
Social media sites __________________________________________________________________________________
Shopping sites ______________________________________________________________________________________
Community sites ____________________________________________________________________________________
Others ______________________________________________________________________________________________
Courtesy: |
​
​www.webmarketingacademy.in
​ |
​
Digital Marketing Strategy
5. Internal assets I can use:
Website
Landing pages
Blogs
Colleagues available to help
Videos
Images
Special offers, discounts
Others_________________________________
6. Digital marketing tactics that may fit my business include:
Google my business ________________________________________________________________________________
Google ads _________________________________________________________________________________________
You Tube ads _____________________________________________________________________