7 Years At The Keyboard
by: Jim Edwards
Ok, for those of you still waiting, the Internet won't go away.
Hang up the hopes that it represents a passing fad sharing the fate
of the Beanie or the Pet Rock.
With legitimate high-tech stocks finally in the market, regular
people doing "real" business online, and consumer acceptance to
the point of purchasing movie tickets and homeowners insurance
over the Internet, the Web is here to stay.
However, many people still get that glassy-eyed, far away
dreamer look on their faces when they think of the riches
awaiting them on just the other side of their own dot-com.
Well, whether your business represents a laptop on a TV tray in
the basement, or a mega-corporation with offices all over the
world, my last 7 years in the Wild West online has revealed a few
"truths" which should last from here until the end of computers.
** There is no get-rich-quick! **
I guess it's in man's nature to desire instant wealth.
Since the dawn of history, people threw common sense to the
wind and went off in search of "buried treasure." Unfortunately,
instead of discovering riches, most just ended up buried under a
load of debt, misery and despair themselves.
In the late 1990's we saw the modern day equivalent of a gold
rush with high-tech stocks, dot-com companies, and investors
who threw common sense to the wind.
Well, we all know the result.
** The "Secret" to online business success! **
Would you like to know the real secret to making money online
that will govern the Internet for all eternity?
Here you go: Spend less than you make.
That's right! Simple math creates millionaires on the Internet!
Regardless of the market, size of your enterprise, or the nature of
the product or service you sell, the people who make money
online spend less than they make in revenue.
The companies that make money are the ones who let someone
with basic math skills run the advertising department!
** People don't buy refrigerators online! **
That's right, most people don't buy re