Live chat support services are a powerful way to reach customers. Online live chat services allow you to meet customer needs more effectively. However, they can also be used as a lead generation tool. In fact, this is the most powerful effect of live chat services.
Live Chat Support Services & Lead
Live chat support services are a powerful way to reach
customers. Online live chat services allow you to meet customer
needs more effectively. A growing mode of communication, an
article by Forrester showed that the use of live chat has increased
from 38 percent in 2009 to 65 percent in 2015.
The main function of live chat support services is customer
service. However, they can also be used as a lead generation
tool. In fact, this is the most powerful effect of live chat. Leads
generated through live chat tools can be fed to the sales funnel
which ultimately results in increased customers and revenue.
Here are four tips that will help in getting customer leads using
live chat support services.
Ask For Email
The obvious way to generate leads via live chat is to ask for an
email. The customer service representative must continually ask
the customer to provide an email to provide detailed information
to the customer.
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Also, live chat support software can be installed to capture and
record customer emails even during offline hours. The chat box
can be set up to automatically ask for an email so that the
customer can receive detailed information about a product or
service. This way, your team will be able to generate leads
without putting any effort. Email lists can be used with e-mail
marketing tools to send offers, promotions and campaigns to
people who are genuinely interested in the product.
Capture Customers with a CTA
Another way to generate leads online with live chat support
services is to use call-to-action (CTA) when interacting with
customers. Instead of saying, 'How can I help you?' Or 'Do you
need any help?', it is better to offer something valuable to the
potential person. This can be a coupon or discount, or free
content like an e-book or infographics. CTAs should act as a way
to capture the attention of an online visitor.