E Tourism A Study of Tourist Satisfaction Mr. Akshay Nain | Mr. Abhimanyu Awasthi "E-Tourism: A Study of Tourist Satisfaction" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47697.pdf Paper URL : https://www.ijtsrd.com/humanities-and-the-arts/tourism/47697/etourism-a-study-of-tourist-satisfaction/mr-akshay-nain
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 6, September-October 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD47697 | Volume – 5 | Issue – 6 | Sep-Oct 2021
Page 1745
E-Tourism: A Study of Tourist Satisfaction
Mr. Akshay Nain, Mr. Abhimanyu Awasthi
Amity School of Hospitality, Amity University Haryana, Panchgaon, Manesar, Gurugram, Haryana, India
ABSTRACT
Internet and computers technology has an inevitable impact on
tourism industry. Hence, understanding of what creates a satisfying
tourist experience becomes crucial
for e-tourism service
environment. This research paper investigates the satisfaction level of
tourists in using e-tourism services. This study is based on primary
data sources collected by using self-constructed questionnaire by
adopting convenient sampling technique from the tourists who
purchase tourism products/service from electronic means i.e.
internet/website. The data was collected through online questionnaire
from respondents by adopting convenient sampling technique. The
suitable statistical tools such as frequency distribution, percentage,
mean and rank methods were used to analyze the data. The result of
the study present through figures & tables to make it more
meaningful. The findings of the study revealed that the factors
namely convenience, merchandising and serviceability satisfying
tourists’ requirements whereas other does not do so. The study
concluded the necessity of continuous improvement of factors to
increase customer loyalty in tourism sector.
KEYWORDS: Internet, computer technology, tourism, e-booking,
satisfaction, repurchases
How to cite this paper: Mr. Akshay
Nain | Mr. Abhimanyu Awasthi "E-
Tourism: A
Study
of
Tourist
Satisfaction" Published in International
Journal of Trend in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-
6470, Volume-5 |
Issue-6,
October
2021,
pp.1745-
1753,
URL:
www.ijtsrd.com