ConAgra Foods Heats up the Freezer Case with
New All-Natural Alexia® Select SidesTM
Insights-Driven Product Innovation Meets Consumer Demand for Flavorful Side Dishes with Simple
Ingredients and Minimal Prep Time
April 21, 2010 03:26 PM Eastern Daylight Time
OMAHA, Neb.--(EON: Enhanced Online News)--ConAgra Foods, Inc., (NYSE: CAG) one of North America’s
leading food makers, today announced another new innovation in the freezer case with the launch of Alexia Select
Sides, a line of all-natural, easy-to-prepare roasted potato and vegetable side dishes for skillet preparation. Select
Sides, which go from freezer to plate in 10 to 12 minutes, contain all the ingredients needed to prepare a nutritious,
multiple serving side dish, including premium roasted red-skin or sweet potatoes, vegetables such as baby portabella
mushrooms and whole green beans and a unique herb-infused cooking oil packet.
“Our consumer research showed that people crave more variety, yet often treat side dishes as an afterthought,” said
Michael Smith, brand director, ConAgra Foods. “With Alexia Select Sides, we’re able to deliver premium, all-
natural side dishes packed with the flavor of our herb-infused cooking oil and easily prepared in a skillet. Sautéing
the vegetable blend creates a tempting aroma and gives the dish more flavor when compared with other frozen
Sold at grocery and natural food stores nationwide for a suggested retail price of $3.69, Alexia Select Sides are
available in four varieties, including: Roasted Red Potatoes & Baby Portabella Mushrooms; Roasted Red Potatoes
& Italian Inspired Vegetables; Roasted Red Potatoes & Harvest Vegetables; and Chipotle Roasted Sweet Potatoes.
Each Alexia Select Sides package has three servings and includes a separate pouch containing a blend of premium
oils, herbs and spices, such as thyme and sage, to complement the flavors of the other ingredients. Select Sides are
cholesterol-free and contain no trans fat per serving.
Alexia is the No. 1 natural