ADZU - MARKETING INNOVATIONAND AUTOMATION PLATFORM
adZU is a suite of 60+ marketing automation apps which allow clients to transform their marketing. adZU apps help clients to create innovation in marketing strategy, to engage with their customers in all marketing channels, traditional and digital, to optimise their marketing on the fly and to streamline their marketing implementation process. Recognised by Gartner as a Visionary product, adZU is licensed by clients around the world in sectors such as automotive, retailing, telco, food and beverage and consulting.
<p>Create: On-line, Print, TV, E-mail, Direct mail, Radio.
One system, One process.
From media schedule to finished campaign in 20
Plugs into your existing systems: asset management,
workflow, financial, media.
Industry-standard technology platforms
Every ad: on-brand, on-message and legally correct.
Equip your teams to respond faster and more
effectively than the competition
> 120,000 marketing materials created each year.
Built by Omnicom’s Technology business.
Pick the components that meet your business need.
Grows with you over time
Consistent campaigns across all media
Tailored to region or location
Feature Deep Dive
Interfaces built in
Adobe Flex allows
complex functions to
be delivered to the
user simply and
More efficient and more effective marketing
• User can locate relevant
media locations in print, on-
line, radio & TV
• Fully integrated media
database imports latest
specification and media
• adZU knows the spec that
each needs to be built to
and when the deadline is
• Media plan import
functionality to create
insertions directly from
Simple. Fast. Accurate.
management of the
Instantly track the
status of each
• Fully approval
Technology to make more money for your business
print ads with images
Intelligent re-sizing to
fit booked media
• Business rules control
which areas are fixed
and which are
• Ensures every ad
complies with brand
and legal guidelines
Central control. Local empowerment.
• Print templates created in Adobe
• Easy task to tag artwork as
• Print customisations produced using
• Very high level of control over
Intelligent image re-sizing using Adobe