RETAIL AND PROMOTIONAL LICENSE
WARNER BROS. CONSUMER PRODUCTS
PROMOTIONAL LICENSE AGREEMENT made NOVEMBER 20, 2002 by and between WARNER
BROS., A DIVISION OF TIME WARNER ENTERTAINMENT COMPANY, L.P., c/o Warner Bros.
Consumer Products, a division of Time Warner Entertainment Company L.P., whose address is 4000 Warner
Blvd., Burbank, CA 91522 (hereinafter referred to as "LICENSOR") and POORE BROTHERS, INC., whose
address is 3500 S. La Cometa Drive, Goodyear, AZ 85338, Attention: Eric Kufel (hereinafter referred to as
W I T N E S S E T H:
The parties hereto mutually agree as follows:
1. DEFINITIONS: As used in this Agreement, the following terms shall have the following respective meanings:
(a) "CHANNELS OF DISTRIBUTION": Licensee may conduct the Licensed Promotion and shall sell and
distribute the Licensed Products and/or the Licensed Premiums through the following Channels of Distribution
only (as such channels are defined and numbered in Exhibit 1 attached hereto and incorporated herein by
CHANNEL EXHIBIT 1 NUMBER
All other Channels of Distribution defined in Exhibit 1 which are not specified above in this Paragraph l(a) are
specifically excluded from this Agreement.
(b) "GUARANTEED CONSIDERATION": [*]
(c) "LICENSED PREMIUM(S)": Licensee shall have the right to include premiums incorporating the Licensed
Property in association with the Licensed Promotion.
Any and all such premiums shall be determined by the parties at a later date and shall be added to this License
Agreement pursuant to a written amendment, provided, however, that Licensor shall have the absolute right to
approve in writing all the elements (i.e. all premiums as well as all product packaging, advertising, etc.) prior to
manufacture of said premiums.
For purposes of this subparagraph, the term "premium" shall be defined as including, but not necessarily limited
to, combination sales, free or self-liquidating items offered to the public in