Published by Soundview Executive Book Summaries, P.O. Box 1053, Concordville, PA 19331 USA
© 2007 Soundview Executive Book Summaries • All rights reserved. Reproduction in whole or part is prohibited.
Build a Bigger, Better Business
THE SUMMARY IN BRIEF
In business, there’s no standing still. The trick is to become an elephant —
big enough to make a difference, healthy enough to withstand financial cur-
rents, strong enough to influence your market and smart enough to avoid the
pitfalls of growth. This means growing your company to a size that’s as big as
you want. Elephants come in different sizes. Even if you genuinely wish to stay
small, you need to become the elephant in your neighborhood. You can be an
elephant — and reap the benefits — without being in the Fortune 500.
Whatever size you are, you will have built-in cash reserves and access to
resources that as a smaller company you could not expect to enjoy. You will
have more employees, but they will make your life easier by providing you
(and themselves) greater job security. You might have more day-to-day prob-
lems, but you’ll have more people to handle them for you and more revenue to
pay for processes and assistance.
With Be the Elephant, best-selling author Steve Kaplan provides a
business-growing playbook for every entrepreneur, CEO, sales professional,
small business owner and manager.
This summary takes the mystery and fear out of growing bigger. It shows
you how to address potential downsides, point by point. Kaplan offers lessons in
strengthening sales, a business’ front line. He shows anyone charged with grow-
ing any part of a business how to avoid the twin dilemmas inherent in growth:
grow too slowly and wither, or grow too fast and lose control.
INTHIS SUMMARY,YOUWILL LEARN:
• How to solve the real issues faced by today’s business owners, sales pro-
fessionals and managers.
• How to implement a process to grow your business safely and efficiently.
• How to maximize the value of your products, your services and your busi-