Chicago Start-Up Launches Social Media Measurement and Insights Dashboard
Focused on Human Analysis
Loudpixel, a Chicago-based start-up, has launched a social media measurement and reporting tool
to make social media analysis more efficient. Rather than focusing on computer-generated analysis,
which is often inaccurate, the dashboard, called Levee, lets users add context to a representative
sample of data in order to report overall trends and insights.
Chicago, IL, August 26, 2010 --(PR.com)-- While the race is on to create the perfect automated social
media measurement tool, Loudpixel, a Chicago-based start-up, has taken a different
approach—creating a brand analysis dashboard focused on human input.
Rather than competing against major social media monitoring tools, Loudpixel's dashboard, Levee, works
with these tools, importing data to an analysis dashboard that creates a set procedure for adding context to
posts in order to report trends. The tool has shown to increase speed of analysis by up to three times,
while maintaining accuracy in sentiment and topic analysis by allowing human input on a representative
sample set of posts.
“The market for social media aggregators has become flooded in the past year,” says Allie Osmar,
co-founder and lead analyst at Loudpixel, “We're not competing with these tools—we're simply
recognizing that no single tool is perfect, and there needs to be a better, faster way to add human input
and present the data through a single brand dashboard. The tools will only get you part of the
way—it takes a human touch to add context and sort out what matters from what doesn't.”
Loudpixel has used Levee internally with its own clients for eight months; the team will be launching the
tool to selected partners in September.
“Every report has the same general formatting, and it's set up so that the end user can scan the report in
five minutes, rather than taking an hour to decipher pages of unnecessary data,” says Osmar, “We created
Levee to solve our own problems, but I ca