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CARL'S JR. & HARDEE'S RE-LAUNCH 3D INTERACTIVE WEB SIT
Burger Lovers Can Now Customize Site and Interact With Virtual Roommates
10.02.2008 – CARPINTERIA, Calif. – Oct. 1, 2008 – Carl’s Jr.® and Hardee's® have
again transformed the way fans can bond with their burgers and each other. Both
brands relaunched their Web sites this week with an updated look, expanded
interactivity and new customer loyalty program.
The sites, carlsjr.com and hardees.com, feature an enhanced “young, hungry guy’s”
dream bachelor pad, starting with a virtual 3D living room landing page and a large,
flat-screen TV playing Carl’s Jr. and Hardee’s latest television ads. A library of some
of the brands’ hottest historical ads is also accessible. Site visitors can now select a
virtual roommate who will interact with them each time they login to the site. And
because we all know guys like gaming, the site allows visitors to sign up for the
“Burger Slayer” loyalty program, earning points that can be used to customize the
look of the living room and eventually unlock “hottie” roommate options and other
brand fan freebies.
“When we first partnered with Spacedog Interactive, now part of Mendelsohn│Zien
Advertising, to design and launch state-of-the art Web sites for both Carl’s Jr. and
Hardee’s in 2005, the sites were unlike anything anyone was doing in the industry
because they focused more on an aspirational lifestyle for our ‘young, hungry guy’
customers,” said Brad Haley, executive vice president of marketing for Carl’s Jr. and
Hardee’s restaurants. “But, since that time, others have copied our approach – in
some cases very closely, indeed - so we wanted to regain our leadership with
relaunched sites that take the virtual living room environment and the overall brand
interaction potential to a whole new level. The new 3D capability and full live-action
video capability will also allow us to do cool things like have special guests,
including hot new bands, make exclusive appearances on the sites in the f