The Value of Search Intent in SEO:
Things to Know
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Search intent SEO comes hand in hand in the
quest for a better online presence.
Starting your digital campaign without fully
grasping the importance of a user’s intent may do
more harm than good. As you know, SEO is
constantly changing. Search engines like Google
are shifting their focus to providing the best and
the most relevant search results for users.
With that, companies should know what to do to
keep up with these changes. Advanced Digital
Media Services is here to walk you through the
different types of search intent. Find out what you
can do to leverage users’ intentions behind every
search query and how it impacts your SEO
campaign.
What Is Search Intent?
Also called “user intent,” search intent is one’s
purpose or primary goal behind a search. With
Google’s algorithms, Google is able to determine
the intent of a search and display the most
suitable results. The results are snippets like the
Knowledge Panel or the Answer Box.
Search intent also reveals potential keywords you
can use to target the right people — effectively
converting clicks into sales and users into
customers. Since different users have different
intentions
when
searching,
having
an
understanding will help you optimize your
website. This will have a positive impact on your
SEO campaign.
What Are the Different Types of User Search
Intent?
Now that you know the answer to “what is search
intent?” the next thing on our list is the different
types of intent. Knowing the differences between
them will help you get the most out of your
content.
Navigational Intent
These are searches done to find a specific
website. People usually type a keyword rather
than type the URL itself. As it is easier, users type
website names or brand names,
including
specific keywords, to find the exact page. An
example of this is typing “Facebook login” rather
than www.facebook.com.
Informational Intent
This type of search intent is for people