SaaS Quarterly Insights - Rule of 40%

SaaS Quarterly Insights - Rule of 40%, updated 5/23/18, 10:56 PM


The Rule of 40 appears to have been popularized by noted blogger and investor Brad Feld in a post on Feb. 3, 2015. The concept has quickly taken off since then. Feld apparently heard about the concept from another late-stage investor at a board meeting.

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