A Single Customer View is a database, which brings together all your customer, behavioural and transactional data into one central location.
SINGLE CUSTOMER VIEW
SINGLE CUSTOMER VIEW
A Single Customer View is a database, which brings together all your customer,
behavioural and transactional data into one central location.
Often companies have multiple data sources held in separate silos. This data could
relate to different parts of the business or just be from multiple data sources that have
never been linked; for example:
Website data – online accounts/ browse history
Transactional data – online and offline
Acquisition data and mailing lists
Response data – Voucher redemption, email opens/clicks
Surveys, Questionnaires and preference data
While your data is held across multiple sources without any unifying link, you risk wasting a
valuable asset and will not be able to form a complete view of your customers.
With only a partial view of your customers, your understanding of their true value is
limited. You could miss opportunities, risk contradictory reporting, and potentially alienate
customers if you are limited to a “one size fits all” marketing strategy.
By linking all of your data sources you can create a single version of the truth, which will
give consistent results and can power everything from campaign management to data
analysis, customer insight and business decision making.
Implementing a Single Customer View will give you the best possible understanding
of your customers. This can help you identify patterns and insights that can
inform your entire marketing strategy.
By truly knowing your customers and combining this knowledge with a
multi-channel marketing strategy, you are able to engage with your customers
as individuals with truly personalised and targeted communications.
WHY A SINGLE CUSTOMER VIEW?
KEY FEATURES & BENEFITS:
Delivers a holistic view of customers
Bring together disparate data
sources into one central location
Gain a better understanding of
customer behaviour, preferences
Use insights to drive customer