Chanel
Chanel S.A.
Type
Privately held
Founded
1909 / 1910
Founder(s)
Gabrielle "Coco" Chanel
Headquarters
135, Avenue Charles de
Gaulle
92521 Neuilly-sur-Seine
Cedex
Paris, France
Number of
locations
Worldwide boutiques
Area served
Worldwide
Key people
Alain Wertheimer, co-
owner
Gerard Wertheimer, co-
owner
Karl Lagerfeld, head
designer
Industry
Fashion
Products
Luxury goods
Website
www.chanel.com
Chanel S.A., commonly known as Chanel
(/ʃəˈnɛl/), is a Parisian fashion house founded
by the late couturier Coco Chanel. Specializ-
ing in luxury goods (haute couture, ready-to-
wear, handbags, perfumery, and cosmetics
among others), the Chanel label has become
one of the most recognized names in luxury
and haute couture fashion industry.[1] Ac-
cording to Forbes, the privately held House
of Chanel is jointly owned by Alain Wer-
theimer and Gerard Wertheimer who are the
grandsons of the early (1924) Chanel partner
Pierre Wertheimer.
The company has had many high-profile
celebrities as spokesmodels, including Cath-
erine Deneuve (1970s Chanel No.5 spokes-
model), Nicole Kidman (early 2000s Chanel
No. 5 spokesmodel), Audrey Tautou (current
Chanel No.5
spokesmodel),
and most
A Chanel robe.
famously, Marilyn Monroe (1950s Chanel No.
5 spokesmodel) pictured splashing herself
with a bottle of Chanel No. 5. The image is
certainly the most famous of all Chanel ad-
vertisements, and continues to be one of the
most popular advertisement photos in the
history of marketing, used in countless bio-
graphies, and still selling in large quantities
as a poster and art piece using Marilyn Mon-
roe as the model.[2].
History
The Coco Chanel era
See also: Coco Chanel
Gabrielle
"Coco" Chanel
heralded new
designs and revolutionized the fashion in-
dustry by going "back to basics", incorporat-
ing elegance, class, and originality.Under her
From Wikipedia, the free encyclopedia
Chanel
1
tight reign from 1909-1971, Coco Chanel
held the title as ‘Chief Designer’ until her
death on January 10, 1971.
Establishment and recognition: 1909
through 19