Power Up Your Email Marketing Campaigns

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ADMS
Promotions & Marketing
https://advdms.com/blog/power-up-your-email-marketing-campaigns/
Power Up Your Email
Marketing Campaigns
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Marketers and website owners are
well aware of terms like SERPs,
analytics, keyword research, and
link building, etc. However, many
do not realize that email
marketing services can help boost
SEO efforts in a mighty way.
Google does not rank marketing
emails on its search engine, so it is
easy to overlook email marketing
as an SEO strategy.
However, email marketing can be
the perfect method for connecting
high-quality content to high-
quality visitors. Search engine
optimization is largely a matter of
putting relevant, useful, and
shareable information on the web.
Email marketing campaigns can
put some of your most relevant
content in front of people where it
belongs.
Of course, the widely accepted
reason behind an email campaign
is to get click-throughs and not
necessarily to enhance SEO efforts.
The truth is email marketing is a
digital marketing channel and one
that no marketer should overlook
for extracting SEO benefits.
Benefits of Email Marketing
1. An email marketing
campaign can drive qualified
traffic to your website. By
qualified, we mean customers
who are aware of your products
and services and who are willing
to engage. We can place an
emphasis on qualified traffic.
Personalization is another
factor when it comes to
reaching customers who can
become buyers. Of all the
channels that marketers use to
try and reach prospects with a
personal message, email ranks
at the top of the list.
2. Newsletters provide targeted
content. Consumers now have
high expectations for receiving
newsletters that marketers can
tailor to consumer tastes. Effective
newsletters, when targeted, can
drive traffic to websites. The traffic
that arrives is more likely to
convert.
3. More engaged traffic is good
for SEO. The visitors that arrive
through email stimulation are
more likely to engage with
website content once they arrive.
These visitors will spend more
time on pages and decrease
bounce rates. It all looks good to
Google’s algorithm.
4. Email marketing produces
useful data. An effective email
marketing campaign can offer
insights into how to create a more
targeted content strategy. It is easy
to test elements of the email such
as its subject and opening response
rate, etc. Over time, marketers can
accumulate a lot of data that helps
to shape other elements of the
marketing strategy.
5. Data from email marketing
campaigns can inspire new
content. Marketers can analyze
high-performing emails and create
an entire economy of new content
from the information they gain.
The email marketing campaign
manager can create newsletters
and original website content for
subscribers since it is easy to
ascertain their needs and interests.
6. Placing content in front of a
targeted audience lays the
groundwork for social shares. The
content of your email marketing
campaign can find its way onto
various social media platforms.
Having a list of subscribers willing to
share content on their own channels
increases the chance of more people
finding their way to a marketer’s
website.
While Google claims that social
media shares are not a ranking
factor, the idea of increasing brand
visibility should never fall by the
wayside. One of the best email
marketing tips is the use of social
media as sharing can open the door
for future link building
opportunities and greater brand
awareness.
One of the biggest reasons to create
and execute an effective email
marketing strategy is to find ways to
impact other elements of the overall
marketing strategy. To some, SEO
may seem to be an unrelated
endeavor. The truth is there are
numerous ways that email
marketing services can help boost
search rankings and brand
awareness. 
Anything that can drive traffic to
a website can fall under the
umbrella of SEO. Marketers can
leverage their knowledge gained
of subscribers to develop unique
content creation strategies.
If you are a marketer, one of your
marketing goals will always be to
place relevant content in front of your
audience. While Google states that
email marketing campaigns do not
have a direct impact on ranking, it
only makes sense that anything that
improves brand and inspires
prospective customers to look more
closely at your products and services
is a good thing.
It was only a generation ago that
the majority of people bought
almost everything they needed
from local retail stores. That world
is long gone. E-commerce and the
internet have changed the world
and its shopping habits. The
internet has become the shopping
destination for everyday items.
Consumers look to the internet for
non-perishable goods and
information on products and
services.
People of every age group and
background use the internet to shop.
Your email marketing campaign can
extract a lot of information from
every group. Use this information to
build content strategies that will
attract prospects and turn them into
buying customers.
The next best thing for companies
looking to find ways to increase
incoming traffic is to work with the
digital marketing professionals who
tackle SEO challenges, including
email marketing services, day and
night for a living. 
Advanced Digital Media Services, 
a digital marketing agency that
offers SEO services, can help you
reach your digital marketing goals
by utilizing every proven successful
strategy to ensure the growth of
your business.
info@advdms.com
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