Boost Your Local Business
by Creating a Successful
Google Ads Campaign
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
Search engines are some of the most
visited sites on the internet, and the
largest and most widely used is
Google. In fact, Google handles
almost 5.6 billion searches per day at
3.8 million searches per minute. Just
imagine the sheer number of people
who are using Google right now as
you’re reading this.
The potential to use this in digital
marketing is huge. As such, it’s no
wonder that many companies invest
a considerable amount of money to
ensure that they are always at the top
of search engine results pages, or
What Is a Google Ads Campaign?
Google AdWords (or Google Ads, as it
is more commonly known) lets you
place ads on Google’s search result
pages. Here, advertisers bid for
relevant keywords. Once you win the
bid, it’s time to create your content
and define your advertising goals.
This is one good marketing strategy
for companies who have just started
and do not yet have much quality
content for SEO. It can get customers
to notice you even faster. Another
good point for Google advertising is
that there are many targeting options
you can choose from to define your
brand and who sees your ads.
Google AdWords Tips: How to
Successfully Create a Google Ads
Define Your Geographic Area
This is vital for local businesses.
Usually, these have geographic
constraints because most of them
only have one store. Through Google
Ads, you can target your ads so that
they only appear to people within a
specific geographic area.
Although internet use has made local
businesses accessible to almost
anyone, and local businesses can now
ship their products anywhere,
location targeting is still a smart
move, as one type of ad may appeal to
one region but may not for another.
This way, you can limit the money
you are going to spend and avoid
wasting money on an ad that’s not
going to appeal to people in your neck
of the woods.
Choose the Most Relevant