Why Your Company Can’t Live Without Responsive Web Design

Loading ...
ADMS
Promotions & Marketing
https://advdms.com/blog/why-your-company-cant-live-without-responsive-web-design
Why Your Company
Can’t Live Without
Responsive Web Design
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Time flies, and it was
in 2015 that Google
rolled out an
important algorithm,
named Mobilegeddon,
which changed the
world. In the simplest
of terms, Google was
laying the groundwork
for websites to become
mobile friendly.
Since this is an
important algorithm
ranking factor, sites 
that do not qualify as 
a mobile responsive
website pay the price
with lower rankings. 
A responsive website is
one that users can view
just as well on any device
like a tablet, phone,
desktop, or virtually
anything in between.
 A responsive web
design uses fluid,
proportion-based
grids. Expect to see
different CSS style
rules and flexible
images.
Mobile  Configurations
There are three options
that fall under the
responsive web design
umbrella:
1.
User experience will be
the same whether
using a desktop, tablet,
or mobile device. The
same HTML and URL
structures come into
play. Websites grow or
shrink according to the
user’s device.
2. Adaptive design can
also serve devices using
similar URL structures.
It works by detecting
each device and
generating a particular
version of the site’s
HTML. The end result is
appropriate for that
particular device.
3. Separate mobile site
configurations can deliver
HTML via separate URLs.
This depends on the device
that it detects. Desktop
and mobile-friendly site
pages exist on different
domains.
An ability to read text
without having to
zoom;
Google prefers a responsive
web design, and this is the
configuration that it
rewards the most. Key
elements of this type of
design include:
Any element on a
page that users
interact with
remains functional
across devices;  and
Easy viewing
without having to
scroll horizontally.
Mobile Marketing Stats
for 2019 and Beyond
Marketers and website
owners should be aware
that mobile search is here
to stay. By the end of
2019, there will be five
billion mobile phone
users. Much of this
mobile growth comes
from the use of
smartphones.
Up to 53% of worldwide
traffic during 2019 will
occur through mobile
phones. These percentages
may fluctuate depending
on the source and topic.
However, you can be
certain there is every
indication that mobile
internet access will
continue to climb year
after year.
The most obvious
benefit of a mobile
responsive website is
that any device used will
give the user their best
online experience while
visiting a page. It will
also be one of the most
consistent experiences.
The right design can also
enable users to view the
most essential
information. Mobile-
friendly websites are far
more likely to show up
in search results than
those that are not.
Incorporate a design
that helps you reach
customers and clients
on smaller mobile
devices.
Consistent, positive
online experiences can
easily help to increase
lead generations, sales,
and conversions.
Consider the following
wisdom:
1.
2.
3. Your ability to analyze
data, track, and report
everything are benefits
that can come with
responsive mobile design.
4. With a mobile
responsive website, the
cost of managing your
website decreases.
5. Here is an alarming
number! Close to 44%
of Fortune 500
companies are not up to
speed or mobile ready.
There is a lot of room
for improvement if you
are currently not in
compliance.
Responsive Web Design
Benefits
Your digital marketing
professional team can
provide additional
information about the
benefits of having a
responsive website.
More Traffic
You can expect more
mobile traffic with a
responsive site. With
more than half of all
website traffic
originating from
mobile devices, 
you cannot afford for
users to encounter
distorted screen images
and site layouts. You
can also expect greater
visibility at reduced
development costs. This
eliminates the need for
separate website
versions.
Fewer Maintenance
Needs and Lower Cost
With a responsive web
design, you don’t need to
worry about maintaining
both a desktop site and a
mobile version of that site.
For business owners, time
is money. It only makes
sense that it costs more to
maintain separate
websites. These are
maintenance costs and
special configurations
that cost time and money.
Site owners can also
expect lower maintenance
needs and costs. Every
separate site always
requires testing and
support. A responsive
website design can utilize
standardized testing
methods to ensure a
consistent screen layout.
Consider as well that
different website designs
require different content
strategies. Several
websites may also require
separate design teams
and administrative
interfaces. This takes
creative time away from
critical things like content
creation and marketing.
Faster Loading Site
It is a fact that mobile
users generally have
short attention spans.
Slow-loading webpages
will cause a website to
circle the drain. 
Users typically leave
pages that take longer
than three seconds to
load. Slow-loading
websites also take longer
to navigate. Responsive
websites typically utilize
the most modern
performance techniques
as well.
Higher Conversion
Rates
How about higher
conversion rates?
Eliminating or lowering
bounce rates is only one
skirmish in the battle.
The secret of online
conversion today is to
address the user
experience across every
device they can use. The
key is a professional-
looking website that
looks and delivers the
same across every
platform. Keep your
customers from turning
to the competition.
Easy Reporting
Responsive websites
make it easier for
analytics reporting. It is
vitally important to
know where users arrive
from and how they
interact while on your
web properties.
Multiple versions of a
website complicate
matters because it makes
it tougher to track a user’s
path to conversion. With
a single site, it is far easier
to monitor every relevant
process. Google Analytics
provides the perfect tool
for condensing every
analytic data point into a
single report.
SEO-Optimized
SEO is everything in
determining how well your
website ranks. Responsive
design is a critical component
of SEO. Aim for lower bounce
rates and stronger backlinks
with your new website design.
One single website also helps
to reduce the chance of
creating duplicate content,
which can affect your ranking
in a negative way.
An improved browsing
experience is among the
best reasons to bring your
website up to speed with a
responsive web design.
Your goal is to give users a
consistent experience that
will make them want to
revisit repeatedly.
Partner with a responsive
web design company like
Advanced Digital Media
Services, who can tackle the
tough jobs for you! Contact
us now to get a free
consultation!
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/