Discover The Benefits Of Keeping Your Business’
Social Media Management In-House
Are you considering a marketing agency to help with your social
media marketing? Discover why that might not be such a great
Online marketing and small business advice agency
Kyber Digital has launched a new report entitled ‘Why
You Shouldn't Outsource Social Media Management’.
Targeted specifically at smaller businesses, the new report
highlights some of the important considerations in social media
marketing campaigns, and explains why it may be better to keep
this important function in-house.
According to a 2020 report by Hootsuite,
60% of businesses were planning to increase
their marketing spend for Instagram and
almost half of all businesses had similar
plans for Facebook, YouTube, and LinkedIn.
With many small business owners
uncertain how to approach social media
as a marketing outlet, outsourcing this
role is often considered the most viable
In the new report, Kyber Digital agrees that outsourcing of some business
functions can save you a lot of time. However, the report also provides 3 key
reasons that social media marketing should be self-managed.
To begin with, the report states
that you know your business
better than anyone else!
An in-depth knowledge of your business’
products and customer-base is essential to
formulating effective social media messages,
and no-one is better placed to do that than you.
The new report also explains that social media is not just a
marketing tool, but also a communication platform.
By outsourcing social media messaging, Kyber
Digital advises that you are missing an
important opportunity to connect with and
understand your customers, as well as the
ability to project your business’ unique
Similar to the previous point, the
report also outlines how social
media platforms can help you
engage with your industry.
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