Build. Scale. Succeed.
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The Journet East is
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The Journey East
There comes a time for every European tech
entrepreneur when they need to weigh up
the challenges of international expansion.
They have proven they are solving a problem
that is worth solving. They are solving it well
in their home market and are confident that
they know how to find, acquire and retain their
ideal customers efficiently and predictably.
They are building a company that can scale.
They want to continue to move fast and grow.
So where next?
THE JOURNEY EAST
This type of high-growth business can expand across Europe, but in many
cases the heterogeneous nature of the market, plus the relatively small sizes
of the European countries, makes that unattractive.
Clearly the next choice is the US - and for many that is the most obvious
place to go on the route to category domination. It's a massive market
and, as we detailed in "Crossing the Atlantic", there is a wealth of advice
and resources available. But there are downsides too. Talent is incredibly
expensive, especially in the hot spots such as Silicon Valley. The mature
start-up ecosystems in the US create enormous competition, so it's a tough
and expensive place to win big - and many fail.
So the mind turns eastward, to Asia. It is a huge and beguiling region with a
population in excess of 4.5bn