Excellence in Communicating
Organizational Strategy
SUNY Series in International Management
Andrezj Kozminski, Patricia Sanders,
and Sarah Sanderson King, editors
Excellence in Communicating
Organizational Strategy
Edited by
Donald P. Cushman
and
Sarah Sanderson King
STATE UNIVERSITY OF NEW YORK PRESS
Published by
State University of New York Press, Albany
© 2001 State University of New York
All rights reserved
Printed in the United States of America
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Library of Congress Cataloging-in-Publication Data
Excellence in communicating organizational strategy / edited by Donald P.
Cushman and Sarah Sanderson King.
p. cm.
Includes index.
ISBN 0-7914-5033-3 (alk. paper) — ISBN 0-7914-5034-1 (pbk. : alk. paper)
1. Business communication. 2. Industrial management.
I. Cushman,
Donald P.
II. King, Sarah Sanderson, 1932–
HF5718.E96 2001
658.4'5—dc21
00-046419
CIP
10 9 8 7 6 5 4 3 2 1
To our brothers, sister, and in-laws:
Albert and Olga Police
Anthony Police
Floyd Police
Sam and Patricia Police
Donna and Gene Hopper,
with whom we have shared many interesting discussions about
achieving excellence.
And to the memory of those who could not be with us today to
argue their points—
Fred, Jimmy, Frank, John, Rosella, Kay, Henry Joe, Esther, and June
vii
Contents
1.
Excellence in Communicating Organizational
Strategy: An Introduction
Donald P. Cushman and Sarah Sanderson King
1
2.
Stimulating and Integrating the Development
of Organizational Communication through
High-Speed Management
Donald P. Cushman
11
3.
Ki