How to Use SEO to Boost Your Brand Awareness Campaign

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ADMS
Promotions & Marketing
https://advdms.com/blog/how-to-use-seo-to-boost-your-brand-awareness-campaign/
How to Use SEO to Boost
Your Brand Awareness
Campaign
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
We can attest to the fact that Google
has always given big brands
preferential treatment. These
brands can rank better with fewer
links than smaller brands. They can
also receive a penalty one week and
be back at the top of the list the next
week. Smaller brands have to walk a
different path. Marketers should
always be aware of the differences
and plan brand awareness
marketing strategies accordingly.
How to Increase Brand Awareness?
Ever Changing SERPs
Google tweaks its algorithm
thousands of times a year. This means
marketers must be aware of every
update and anticipate the changes in
user behavior. Featured snippets are
on the rise. Knowledge panels are also
getting a major boost in visibility.
Picking a niche and excelling at it is
still one of the fastest ways to build
brand awareness. Choosing a niche
can provide you with an opportunity
to prove your expertise in a
particular area. A niche also allows
marketers to delve deeper into
competitive industries.
Search engines favor brands that
have established expertise in their
field. Thus, once you become an
expert in one field, it is easier to sell
ideas in other areas. Brand
strength starts with posting quality
content, which can include
products, information, or services.
Semantic search is still an
element that business owners
can optimize for when thinking
of a good brand awareness
marketing strategy. Algorithms
have continually evolved to have
a better understanding of what
people are actually searching for.
Semantic search implies that a
search engine focuses on the true
intent of a search as opposed to
simply paying attention to
keywords. While the optimization
process has become more
complicated, it allows savvy and
knowledgeable marketers to stand
out in search results.
Scalable Link Building Efforts
Consider including in your brand
awareness campaign some
scalable link building efforts. Link
builders in times past believed one
of the quickest ways to rank was to
have hundreds, even thousands of
inbound links. This led to a
plethora of black hat tactics to
secure those links.
Needless to say, Google and
other search engines cracked
down on the abuse. Google is all
about putting the stops in place
to enable the best user
experience possible. It is always
better to have valid and relevant
inbound links than to have
hundreds of non-relevant links.
Reach Out to Your Own Online
Community
If your brand is doing fairly well, it
means that you already have an
existing community that you can
build up. Among the best ways to
do brand awareness marketing are
through blogs, social media
engagement, and online
discussions.
The goal is to identify people who
can contribute to the discussion
and to create valuable long-term
relationships. Consider using this
same approach to gain an audience
with the communities of your
competitors. There may be a host of
people in those communities that
can share their input with you.
People use the internet several times
each day to search for the things they
need. This includes needing to know
something, needing to go somewhere,
needing to do something, and needing
to buy something. When you boost
your brand awareness campaign
through SEO, you can tap into the
needs of your audience and find sure
ways to attract, convert, close with,
and delight customers with your
unique offers and products.
SEO has to go beyond helping people
to simply identify with a logo or
trademark. True SEO inspires people
to discover your brand and connect.
Discovery happens through good
optimization and branding. 
Good branding is what happens
when people choose to interact on
your pages. It does not matter
whether your store is online or brick
and mortar. Effective SEO can help
you connect with customers in the
ways they prefer.
Use Storytelling to Strengthen
Your Brand
One of the most effective brand
awareness campaign strategies is
telling your story. Study any brand
and there is great storytelling behind
it. People can relate to storytelling
because they have stories of their
own to tell and share. Humans are
hardwired to listen to stories. When
brands can tell a story, marketers
can tap into these human emotions.
In today’s world, humanity is the
new premium. Society has
quickened its pace and is overly-
automated. Humanity remains the
most important thing worth
preserving. Businesses with an
online presence are going to have
to find new and effective ways to
connect with real people. Brand
managers must find ways to reach
the heart of their customers and
connect at the deepest levels.
Storytelling is the method that
weaves emotions and facts
together. When you can do this, it
makes it a lot easier to build
brand awareness and convince
customers that they should buy a
product or service.
Now is your opportunity to work
with Advanced Digital Media
Services, one of the most affordable
SEO services providers, to build your
brand, tell your story, and get noticed.
Let ADMS handle all the hard work
for you while you focus on growing
your business!
info@advdms.com
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