HERO Cars Are 'Rolling Billboards" for Designated Driving in New Jersey Towns. Seven southern New Jersey towns recently unveiled vehicles wrapped with HERO Campaign logos and its message, "Be a HERO. Be a Designated Driver." HERO cruisers serve as rolling billboards in Sea Isle City, Atlantic City, Lower and Middle townships, Linwood, Ocean City and Evesham Township, NJ. The HERO cars are part of the Campaign’s “Summer of HEROES” initiative to remind motorists to always have a safe ride home whenever they consume alcoholic beverages. Sponsors of the HERO Car Signage program include Kindle Auto Plaza, the Foster Karney Foundation, Hard Rock Hotel & Casino Atlantic City, ANA Towing, Car Toyz, Ironworkers Local 399, and Jane French. At a ceremony held on the Boardwalk in Sea Isle City, NJ, seven southern New Jersey police departments and the John R. Elliott HERO Campaign unveiled a fleet of HERO patrol cars aimed at preventing drinking and driving. The HERO cars remind motorists to always have a safe ride home whenever they consume alcoholic beverages. “We are grateful to our law enforcement partners for helping us save lives by encouraging safe and sober designated driving,” HERO Campaign Chairman and Co- Founder Bill Elliott said. “These rolling billboards remind drivers of the importance of designated driving to keep our roads safe.” Now entering its 20th year, the campaign was established in memory of Navy Ensign John R. Elliott of Egg Harbor Township, NJ, who was killed in a collision with a drunk driver in July, 2000, two months after graduating from the United States Naval Academy. The HERO Campaign reminds you that, if you drink alcoholic beverages, be sure to have a plan to get home safely, such as having a designated driver. In addition to law enforcement, the HERO Campaign partners with bar and tavern owners, schools and colleges and professional sports teams to register thousands of designated drivers annually. Be a HERO. Be a Designed Driver. Learn more at https://herocampaign.org/