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Medical Tourism Market Key Trends in Digital
Healthcare and Remote Consults | 2032 Forecast
The medical tourism market involves patients traveling across countries to receive medical
care, often due to cost advantages, shorter waiting times, or access to advanced treatments not
easily available in their home country. Popular services include cosmetic surgery, dental
procedures, fertility treatments, cardiac care, and wellness therapies. Countries such as India,
Thailand, Turkey, and South Korea are leading destinations, offering high-quality healthcare
with modern facilities at competitive prices. Growing demand for affordable healthcare,
combined with supportive government initiatives and improvements in hospital infrastructure,
continues to drive the market’s expansion. However, concerns such as treatment risks, post-
operative care, and varying regulatory standards remain challenges for the industry.
According to Fortune Business Insights, the global medical tourism market was valued at USD
31.23 billion in 2024 and is projected to grow from USD 38.20 billion in 2025 to USD 162.80
billion by 2032, exhibiting a compound annual growth rate (CAGR) of 23.0% during the forecast
period. In 2024, Europe dominated the market with a 36.41% share.
Top Companies in the Market
• Bumrungrad International Hospital (Thailand)
• Apollo Hospitals Group (India)
• Bangkok Chain Hospital Public Company Limited (Thailand)
• Fortis Healthcare (India)
• Asian Heart Institute (India)
• KPJ Healthcare (Malaysia)
• Gleneagles Hospitals (India)
• Livonta Global (India)
Key Industry Development
A significant milestone in recent industry developments was observed in October 2024, when KPJ
Healthcare joined hands with Malaysia International Healthcare to organize the Malaysia International
Healthcare Megatrends 2024 event. Held at the Kuala Lumpur Convention Centre, the event highlighted
the latest breakthroughs in medical technologies and healthcare innovations — a prime indicator of regional
commitment to elevating the medical tourism ecosystem.
Market Report Coverage
The Fortune Business Insights report offers extensive coverage, including market size and forecast analysis,
segmentation by both healthcare service types—such as Medical Treatment (encompassing cardiac
procedures, oncology, orthopedic & spine, dental, and others), Wellness Treatment (covering cosmetic,
rejuvenation, and other services), and Alternative Treatment—as well as by service providers (public
versus private), and regional forecasts stretching from 2025 to 2032.
Market Drivers & Restraints
As per Fortune Business Insights, several factors are fueling the growth of medical tourism: high treatment
costs in developed countries, lengthy wait times, and rising demand for affordable yet quality medical and
wellness procedures. The intrinsic value proposition of cost savings combined with access to specialized
services plays a critical role in market expansion.
Conversely, challenges such as regulatory hurdles, quality assurance, variations in infrastructure and patient
safety, and differences in standardization across regions can restrain growth. While these specific restraints
are generally acknowledged in the broader industry discourse, the core drivers remain deeply rooted in
economic and access-based advantages.
Competitive Landscape
The competitive landscape is dominated by both regionally renowned and multi-specialty institutions.
Leading players like Apollo Hospitals Group in India and Bumrungrad International Hospital in
Thailand are prominent for their integrated healthcare services tailored to international patients. Other
notable players include major names across Southeast Asia and South Asia, underscoring a fragmented but
vibrant market structure.
Market Segments
The segmentation framework provided by the report spans multiple axes:
• By Healthcare Services: Medical Treatment (cardiac, oncology, orthopedic & spine, dental,
others), Wellness Treatment (cosmetic procedures, rejuvenation, others), and Alternative
Treatment.
• By Service Provider: Public vs. Private institutions.
https://www.fortunebusinessinsights.com/industry-reports/medical-tourism-market-100681
https://www.fortunebusinessinsights.com/industry-reports/medical-tourism-market-100681
• By Region: Global coverage with regional breakdowns including North America, Europe, Asia-
Pacific, Middle East & Africa, and Latin America.
This multi-dimensional segmentation is essential for identifying best-fit investment and growth opportunities
in diverse local market.
Market Regional Insights
In 2024, Europe held the largest share of the global medical tourism market—with a dominant share
of 36.41 %—driven by its high concentration of advanced medical facilities, skilled healthcare workforce,
and global reputation in quality care.
Although specific regional data for other geographies is not detailed in the publicly available summary, it is
reasonable to infer from industry trends that regions such as Asia-Pacific and Latin America are rapidly
gaining traction, especially given their cost-advantage and growing healthcare infrastructure.
Explore the full research report with detailed insights and
TOC: https://www.fortunebusinessinsights.com/industry-reports/medical-tourism-market-
100681
Future Market Scope
By 2032, the global medical tourism market is poised to reach USD 162.80 billion, from an estimated USD
38.20 billion in 2025—an explosive growth trajectory at a CAGR of 23.0 %.
This suggests that medical tourism is not just a niche trend but a full-scale, dynamic industry with strong
momentum. The market’s future will likely be shaped by enhancements in healthcare infrastructure, better
regulatory frameworks, strategic partnerships, and technological adoption—especially in telemedicine, cross-
border care coordination, and data-driven quality assurance.
Conclusion
The global medical tourism industry stands at a pivotal growth juncture. Anchored by a strong performance
in 2024 and projected to grow nearly five-fold by 2032, the market underscores evolving consumer
preferences for cross-border, cost-effective, high-quality healthcare. With leading institutions like Apollo
Hospitals Group (India), Bumrungrad International Hospital (Thailand), and others at the forefront, the
competitive landscape is robust and diverse.
The strategic emphasis on wellness, medical innovation, patient-centric care, and regional healthcare
excellence will be the key differentiators. As the industry transitions from rapid growth to sustainable scale,
stakeholders must focus on trust-building, quality assurance, and equitable access to solidify medical
tourism’s future.
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