CHAOTIC TRADING CARD GAME™ NOW AVAILABLE
AT TOYS“R”US STORES
Nation’s Premier Toy Retailer Celebrates Chaotic Arrival with
Dedicated Chaotic Boutique in Toys“R”Us Times Square
Over 1,000,000 Chaotic Cards Registered at www.chaoticgame.com
New York, NY (January 7, 2008) – The Chaotic Trading Card Game™, which
integrates a collectible trading card game with a unique online game experience, makes
its debut at Toys“R” Us stores in the United States beginning Tuesday, January 8. 4Kids
Entertainment, Inc. (NYSE: KDE), the children’s entertainment powerhouse that turned
the trading card-based properties Pokémon and Yu-Gi-Oh! into worldwide sensations,
and its subsidiary TC Digital Games LLC, will continue to expand distribution of this
innovative trading card property at other leading specialty and mass market retailers
throughout the first quarter of 2008.
To celebrate the arrival of Chaotic, approximately 500 Toys“R” Us stores will begin
to sell Chaotic “Dawn of Perim OverWorld” and “Dawn of Perim UnderWorld” starter
decks and “Dawn of Perim Secrets” booster packs starting January 8. Additionally, on
January 15, Toys“R” Us Times Square, the retailer’s international flagship store, will
feature a dedicated Chaotic boutique that will remain open through March. Guests
visiting The Center of the Toy Universe™ will be able to learn about Chaotic and play
the game in the boutique.
Consumers will also have the chance to pre-order Chaotic starter sets online at
www.Toysrus.com.
The Chaotic Trading Card Game had a successful October 2007 launch at comic and
hobby stores across the United States and Canada and debuted at leading mall-based
entertainment retailers f.y.e. and Suncoast in December 2007.
In conjunction with the expanded retail rollout, the Chaotic Online Game Experience,
www.ChaoticGame.com, continues to add innovative new game play features, including
“Locations”. Recently added features include three-on-three game play functionality and
a Web-based “trading post” that allows users to trade their Chaotic cards onl