<p>Retail Banking &
Evaluation of
Financial
Performance of
Axis Bank
(Summer Internship Report)
From 30th June To 10th August
Submitted to: -
Submitted by:-
Training Supervisor:
Ashish Jain Mr. Nishpap
Shridhonkar PGDM (07-09)
~ 2 ~
Sales Manager (07-II-
711) Axis Bank Limited, Gwalior
ACKNOWLEDGEMENT
Summer training is one of the most vital and active part of the
curriculum of management students. Its basic idea behind this is to
strengthen the student’s concept through practical training and make
them acquainted with actual method and procedures.
I did the work as a management trainee at AXIS Ba nk Limit ed for
a period of six weeks starting from 30th June, 2008.
I would like to extend my heartfelt gratitude to Mr. Nishp ap
Sh ri dho nk ar Branch Sales Manager, for her proper guidance
throughout the project. Without her support and cooperation I would
have failed in my endeavors and targets in the summer training.
I would also like to thank my Senior Placement Executive Prof .
P.N. Rath who helped me a lot in my project.
~ 3 ~
EXECUTIVE SUMMARY
The financial year 2007-08 will be remembered as a year of
transformation in the history of the Bank, when the name of the
Ba nk cha ng ed to Axis Ban k from UTI Bank . The conviction
that it was worthwhile to invest in building a brand that would solely
be our own, he lpe d to crea te a disti nct id entity . The name Axis
Bank connotes solidity and transcends geographical boundaries as
we seek to become a multinational bank. The Bank was successful in
establishing a new identity in the market in a short span of time.
The Bank once again met with considerable success over the past
year and achieved all its key objectives. This encouraging
performance not only underscored the sust ain ability of the
Ba nk' s high tempo of gro wth , but also helped to move closer to
its objective of being one of the more cu stom er -fo cu se d
ba nk s in the cou ntr y. This is reflected in the robust growth in
both business and revenue during 2007-08 and in various financial
parameters.
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