The case study also made it obvious that Increased qualified client consultations by optimizing landing pages and improving conversion rates, resulting in more leads without increasing ad spend..
12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com
From Clicks to Clients: How 12AM Agency Uses AI
Marketing to Lower Costs and Boost Growth
Digital marketing for law firms is crucial, with
skyrocketing acquisition costs and fierce online
competition
12AM Agency from Dallas
successfully cut a law firm's CPA
from over $1,000 to a sustainable
level, increasing qualified
consultations through data-
driven PPC and CRO strategies
Challenges faced by law firms include high CPCs, unqualified leads, website friction, and
budget drain
12AM's solution involved Precision Google Ads
Management and CRO, including competitor
analysis, high-intent keyword targeting, and
continuous A/B testing for improved conversions
Conversion Rate Optimization focused on redesigning
landing pages, streamlining forms, enhancing CTAs,
mobile optimization, and trust signals
Lower CPAs, more qualified leads, higher ROI, scalable systems. Robert Portillo says legal marketing
demands precision + AI to cut costs and grow lead flow.
https://12amagency.com/
Find Out More At https://12AMagency.com
Marketing to Lower Costs and Boost Growth
Digital marketing for law firms is crucial, with
skyrocketing acquisition costs and fierce online
competition
12AM Agency from Dallas
successfully cut a law firm's CPA
from over $1,000 to a sustainable
level, increasing qualified
consultations through data-
driven PPC and CRO strategies
Challenges faced by law firms include high CPCs, unqualified leads, website friction, and
budget drain
12AM's solution involved Precision Google Ads
Management and CRO, including competitor
analysis, high-intent keyword targeting, and
continuous A/B testing for improved conversions
Conversion Rate Optimization focused on redesigning
landing pages, streamlining forms, enhancing CTAs,
mobile optimization, and trust signals
Lower CPAs, more qualified leads, higher ROI, scalable systems. Robert Portillo says legal marketing
demands precision + AI to cut costs and grow lead flow.
https://12amagency.com/
Find Out More At https://12AMagency.com