Keratin Smoothing Hair Salon Treatment Formaldehyde-Free From Montreal Company Keratinworks Customizable Smoothing Treatment System, a revolutionary hair treatment that uses new thermal technology to seal hair with Keratin at a low pH level without using any formaldehyde, has been launched in North America. The product is for licensed professional hairstylists and salons so they are able to give their clients smooth, shiny, healthy and maintenance-free hair. The recently launched product can be applied to all hair types. Techniques were developed to achieve customizable results with one formula, called The Classic, The Botox, and The Supersmooth, all resulting in more manageable and smoother hair. The different techniques eliminate frizz, hydrate and repair, reduce excess volume, reduce curl when desired, and produce soft, shiny, smooth, healthy hair. With these results, hair becomes lower maintenance-immune to humidity and reduction in blow dry time, for example. Keratinworks uses the highest quality ingredients, contains no toxins, and is infused with nutrients, allowing the treatment to yield superior results. The product meets Health Canada’s safety standards, making it a healthy option for hairstylists and clients. Having a product that’s formaldehyde- free is important for everyone in a salon, as it’s considered to be a carcinogen and the toxic fumes can be dangerous. One satisfied salon owner said: “We absolutely love Keratinworks, and we’ve been using it for many years. We love that it’s formaldehyde-free and it is customizable so we can cater to every client's needs.” The company's mission is to provide the safest keratin hair treatment innovation for women around the world. Currently, hairstylists all over North America are using Keratinworks on their clients. Keratinworks says that hairstylists will appreciate the results of carrying this product as much as their clients do. While clients enjoy the impact the product has on their hair, the product can also create an added revenue to help salons grow their business. Go to keratinworks.com/en to find out more!