How to Make the Most of a Limited SEO Budget

How to Make SEO Easier on Your Budget - SEO Audit Service

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How to Make SEO Easier on Your Budget - SEO Audit Service

About Interesting Posts

Interesting documents about a variety of subjects from around the world. Posted on edocr.

SEO SEO web pages local SEO audit start Budget content rank content markets campaign publish search results Run

How to Make the Most of a Limited SEO Budget 
 
You may have noticed that pursuing search engine optimization (SEO) beyond 
the basics requires a decent budget. It’s not because the process itself is 
expensive; it costs money because you need access to certain resources, not to 
mention the expertise and time to implement 
a solid strategy. Even if you were an expert in 
every area of SEO, you’d become exhausted 
trying to do it all yourself. 
  
Although you do need a budget for SEO, 
there are plenty of ways to reduce your 
expenses and still get your web pages to rank. The first thing you should do is 
prioritize. For instance, focus on ranking the web pages that matter most and 
focus on long tail keywords if you’re in a competitive industry. 
  
Here are some additional suggestions for making the most of SEO on a limited 
budget. 
  
Run a full audit before taking any action 
  
You need to know where you are before you can head down the path to get to 
your destination. An SEO audit is your roadmap for this journey. Before you 
start building backlinks, optimizing keywords, or launching a content marketing 
campaign, run a full SEO audit on your site to find out where you stand. 
 
While SEO audits are important, sometimes they can be pricey. However, you 
can start with a free SEO audit to get a basic idea of what you need. From 
there, you can decide if you want to pursue a more comprehensive technical 
SEO analysis that goes even deeper. If you’re serious about ranking your 
website in the search engines, a thorough audit will help you achieve results 
faster. 
 
Pursue your own publisher relationships 
 
Content marketing is crucial for building high-quality backlinks, but it can get 
expensive. You aren’t just paying for content, you’re also paying for access to 
privileged publisher relationships. 
 
It’s possible to bypass this cost by establishing your own relationships with 
publishers, but that’s easier said than done. Building quality relationships takes 
hard work. However, it’s the only option if you don’t have the budget to hire an 
agency to run your content marketing campaigns. 
 
The best way to start is through manual outreach. Start by making a list of ideal 
websites that publish content related to your industry. Contact each publisher to 
inquire about providing them with high-quality content on a regular basis or if 
they’ll accept posts periodically. This will take some legwork, but if you can 
establish a relationship with an influential, authoritative publisher, you’ll get 
relevant traffic and backlinks.   
 
Be selective with outsourcing SEO tasks 
 
At first, it might seem budget-friendly to outsource as many SEO tasks as 
possible. This is only true short term. Outsourcing tasks to the wrong company 
can cost you more in the long run. 
 
For example, say you pay someone $1,000 to generate a bunch of backlinks for 
your website. In the moment, it seems like a good deal, and your web pages 
start to rank better. Unfortunately, as time goes by, you start to see many of 
your links disappear, and then your web pages drop in the SERPs. You do 
some research and discover that Google has blacklisted a large number of sites 
you got links from for being spammy link farms. Now you have to spend even 
more money building legitimate backlinks, and you’ve completely wasted 
$1,000. 
 
When outsourcing SEO, make sure you’re working with a reputable marketing 
agency. While it’s possible to find individuals who know a good amount of SEO, 
it’s risky. When you work with a company, you’ll get access to a full team of 
specialists in every area, and you can verify their results and reputation. 
 
Focus on local SEO 
 
Local SEO is a great way to get big results with a small budget, provided your 
business has a local presence. Local markets have less competition for 
keywords, which means you can rank your local web pages easier. Start by 
creating a Google Business Profile if you haven’t already. Your business listing 
will be displayed in search results when relevant. 
 
If you have a statewide or nationwide audience, start creating content that 
focuses on local areas. This will help your site rank for local search terms and 
allows you to reach a targeted local audience through paid ads. 
 
Run PPC ads on Google 
 
Last, but not least, although Google ads are not technically part of SEO, they 
will get your website to the top of the search results. This is an excellent way to 
get seen even if your web pages don’t rank well. Google’s PPC ads appear 
above organic search results, which will give you an advantage.