<p>The #StartupStack In partnership with From @TechCityUK @stripe In partnership with From The #StartupStack It used to cost £3.3m to launch a tech startup. 2000 £3.3m 2005 £275,000 2009 £32,000 2011 £3,200 Source: CB Insights, 2015 @TechCityUK @stripe In partnership with From The #StartupStack It used to take startups twice as long to grow and go global. Source: Atomico, 2015 72 months 25 months Founded 2003 - 2008 Founded 2009+ Time taken to reach 100m users 41 months 22 months Founded 2003 - 2008 Founded 2009+ Time taken to internationalise from year of founding @TechCityUK @stripe In partnership with From The #StartupStack Why the change? A suite of cloud-based tools designed to help entrepreneurs easily outsource and automate the fundamentals of running a business, such as data storage, accepting payments or team collaboration. The #StartupStack @TechCityUK @stripe In partnership with From The #StartupStack Source: Tech City UK - Stripe Startup Stack Survey, 2016 The UK #StartupStack 190+ tools names across 13 business functions Legal & Compliance Database Management Human Resources Accounting Code repositories Cybersecurity Customer Support Recruitment Hosting & Data Storage Team Collaboration & Communication Customer Relationship Management Analytics Payments @TechCityUK @stripe In partnership with From The #StartupStack These tools are making it easier and cheaper to start a tech business today. 70% believe some UK startups would not be able to exist without the stack of tools they use. 6 - 15 tools used by typical tech startup today, according to majority of respondents. 85% agree that tools have made it cheaper to start a tech business. 89% agree that tools have made it easier to start a tech business. Source: Tech City UK - Stripe Startup Stack Survey, 2016 @TechCityUK @stripe In partnership with From The #StartupStack Today, startups don’t reinvent the wheel. Source: Tech City UK - Stripe Startup Stack Survey, 2016 Less than 10% build their own payments infrastructure Less than 12% build their own CRM system “The DIY-approach to setting up your own infrastructure no longer makes sense for today’s startups, when they can instantly integrate with Startup Stack tools that do all the heavy lifting. It also future-proofs businesses and accelerates growth by baking in the ability to scale.” — James Allgrove Head of UK Growth at Stripe Less than 14% build their own servers or data storage @TechCityUK @stripe In partnership with From The #StartupStack 1 in 4 of the tools named in the survey were launched within the past five years. Source: Tech City UK - Stripe Startup Stack Survey, 2016 “Many of these businesses are also startups that didn't exist a few years ago, and so they have a deep understanding of our mentality and our desire to focus on what we do best and on growing really quickly while making our customer proposition better and better.” — Aron Gelbard CEO, Bloom & Wild 2011 - 2015 @TechCityUK @stripe In partnership with From The #StartupStack Where are tools having the biggest impact? Source: Tech City UK - Stripe Startup Stack Survey, 2016. Multiple answers possible. Analytics Team Collaboration & Communication Hosting & Data Storage Payments Customer Relationship Management Code Repositories Customer Support Accounting Database Management Cybersecurity Recruitment Human Resources Legal & Compliance 0% 10% 20% 30% Percentage of startups which rated tool group as most impactful @TechCityUK @stripe In partnership with From The #StartupStack #1 Analytics Tools to help gather and analyse business data, from social media engagement to conversion rates on mobile. Source: Tech City UK - Stripe Startup Stack Survey, 2016 54% QUICKER PRODUCT DEVELOPMENT 42% BOOSTING PRODUCTIVITY 38% GETTING TO MARKET MORE QUICKLY “determine what parts of the product work or need change” “user centric design and data driven development” “better return on marketing investment and data with which to inform strategy development” “understanding of what is happening to my business and customers” “You grow what you measure” “Actionable Data” ”Better ROI” Biggest benefits What startups say @TechCityUK @stripe In partnership with From The #StartupStack #2 Team Collaboration & Communication Tools to help with remote working, file-sharing, issue tracking, project management and communication. Sources: Tech City UK - Stripe Startup Stack Survey, 2016 | g2crowd, 2016 “Ideas easier to implement” “Better customer service” “Keeping information all in one place” “Getting input from others, or sharing ideas with teams becomes easier” “it influences and maintains company culture” “taking project communications, issue tracking, and task tracking, assignment and management out of email” 89% EASIER TO WORK REMOTELY 80% BOOSTING PRODUCTIVITY 52% QUICKER PRODUCT DEVELOPMENT Biggest benefits What startups say @TechCityUK @stripe In partnership with From The #StartupStack #3 Hosting & Data Storage Tools to help with managing cloud storage, application platforms and web hosting. Source: Tech City UK - Stripe Startup Stack Survey, 2016 “Simplicity - contracting out this service” “Easier scalability and flexibility” “Reduced cost” “Scalability” 74% REDUCED OPERATING COSTS 46% GETTING TO MARKET MORE QUICKLY 45% QUICKER PRODUCT DEVELOPMENT Biggest benefits What startups say @TechCityUK @stripe In partnership with From The #StartupStack #4 Payments Tools to help with accepting payments and automating financial operations. Sources: Tech City UK - Stripe Startup Stack Survey, 2016 | g2crowd, 2016 “Better cash flow and payments experience” “Easier to integrate Apple Pay” "Decreased developer time for concept to completion" “Efficiency” “Better monetisation” "Developers don't have to worry about security and PCI compliance" "Get an idea to market as quickly as possible" 58% GETTING TO MARKET MORE QUICKLY 58% EASIER TO EXPAND INTERNATIONALLY 51% REDUCED OPERATING COSTS Biggest benefits What startups say @TechCityUK @stripe In partnership with From The #StartupStack Source: Tech City UK - Stripe Startup Stack Survey, 2016 Case study: Unbundling Bloom & Wild’s Startup Stack “We've used a huge number of tools to accelerate our growth… All the areas that we use third party tools for are big sources of complexity and would have taken a huge amount of time, effort, staff and cost to create ourselves.” — Aron Gelbard CEO, Bloom & Wild Analytics Collaboration Payments Cybersecurity Accounting Hosting & Data Storage Customer Communication Code Repositories Delivery Customer support @TechCityUK @stripe In partnership with From The #StartupStack Where is there demand for more tools? think more tools in cybersecurity could help startups grow faster 2 in 5 think that more tools in legal & compliance could help startups grow faster Source: Tech City UK - Stripe Startup Stack Survey, 2016 “...in key areas, such as legal function, HR functions, and cybersecurity, there is still more to look forward to. At Seedcamp, we’re actively investing into companies that will plug these last remaining infrastructure gaps, including CharlieHR, a free to use automated HR platform, and cybersecurity startup, Rawstream, which helps employees stay safe and productive. This year we partnered with NextLaw Labs to invest even more into the legal tech space, and have already backed companies including Juro to automate legal contracts.” — Carlos Espinal, Partner, Seedcamp emerging examples emerging examples 1 in 5 @TechCityUK @stripe In partnership with From The #StartupStack What do startups look for in tools? Cost-efficiency is important, but certainly not the only deciding factor. Source: Tech City UK - Stripe Startup Stack Survey, 2016 “...the research also highlights the importance of factors such as cost, ease of integration and stability, all three of which ring true. I’d also add user experience and global performance to the list – for a global business such as ours, cloud based tools must work as well for our colleagues in our APAC offices as they do in our European ones…” — Michael Hall, Employee Enablement Tech Manager, Skyscanner Cost Simple Integration Stability/Reliability UX/Interface Interoperability Between Tools Scalability Support and Documentation Other 72% COST-EFFICIENCY 59% EASE OF INTEGRATION 56% STABILITY @TechCityUK @stripe In partnership with From The #StartupStack Get in touch and share your thoughts. #StartupStack About Tech City UK Tech City UK’s mission is to accelerate the growth of London and the UK’s digital economy. It focusses on areas like digital skills, smart capital investment, infrastructure, international development and leadership. It started life in Shoreditch in 2010, launched by the UK Prime Minister David Cameron to support the East London tech cluster known as London Tech City or Silicon Roundabout. Since then it has grown its support to Greater London, Manchester and other major cities around the UK. About Stripe Stripe is a technology platform that developers and entrepreneurs use to build internet businesses. Thousands of businesses—ranging from startups to listed companies—rely on Stripe’s software tools to accept payments and expand globally. Since it was founded in 2010, Stripe has been at the forefront of expanding internet commerce, supporting entirely new business models and powering payments for the world’s most innovative companies, such as Deliveroo, Mondo, Kickstarter, Shopify, Salesforce and Twitter. @Stripe @TechCityUK @TechCityUK @stripe In partnership with From The #StartupStack Appendix Source: Tech City UK - Stripe Startup Stack Survey, 2016 Research background Tech City UK and Stripe conducted a survey in June 2016 on how startups use tools. 311 responses, and more than half of these came from founders & entrepreneurs. Focus on early-stage startups - half of respondents worked in companies with 5 or fewer staff. Founder/entrepreneur Software engineer Sales manager Product manager Operations manager Designer Marketing/PR manager Investor Other @TechCityUK @stripe In partnership with From The #StartupStack Appendix Tools as named and categorised by survey respondents Analytics 4q by Iperceptions Adobe Alexa Alteryx Amazon Appsflyer Atlas by Quartz BIME Bing webmaster tools Brandwatch Buffer Canddi Clicky Constant Contact Crazyegg Delta DNA E-Tracker Fabric Facebook Insights Fivetran Flurry Gecko Google Analytics GoSquared Hadoop Heroku Hootsuite HotJar Hubspot IBM Import.io Intercom KeenIO Keyword xp Kissmetrics Looker Microsoft Mixpanel MonsterInsights Moz Open Web Analytics Optimizely Oracle Periscope data Piwik pulsar Rateaco RJ Metrics Salesforce SAP Segment Sendible similar web SiteCatalyst Snowplow Solver sproutsocial SPSS Suade Tableau UXCam WolframAlpha Wordpress Yahoo Accounting Financial Force FreeAgent FreshBooks Kashflow QuickBooks Quicken Sage Wave Xero Code repositories Bitbucket GitHub gitlab Google Code Jira SourceForge SourceTree Stash Waffle CRM Agile Base Capsule Dynamics Google Hubspot Insightly Leadscore MailChimp Odoo One Page CRM Oracle Pipedrive Sage Salesforce Zoho Customer support Asana Conversocial desk facebook GitHub Intercom Invoice Ninja Linkedin MailChimp Microsoft Dynamic CRM Olark PipeDrive Slack smp Stripe Team Inbox Team Support Trello uservoice Zendesk Cybersecurity Avast Cisco Kaspersky Verizon Human resources CharlieHR Hired Simplydocs Workable Database management Access Amazon Google IBM Microsoft Azure Microsoft SQL Server Management Studio MySQL Oracle Salesforce SQLyog Squel.js Hosting & data storage Amazon S3 Amazon Web Services Bitbucket Box Cisco Digital Ocean Dropbox Engine Yard Godaddy Google Cloud Google Drive Hadoop Heroku Hostgator IBM Juniper Microsoft Azure Microsoft OneDrive OVH Rackspace Strikingly Talend UK fast Legal & compliance DocuSign Payments Adyen Apple Pay Avangate Braintree Chargify Currency Cloud Datacash GoCardless Google Harvest Ingenico Instamojo iZettle Mangopay Payoneer PayPal Quaderno Realex Sagepay shopify Skrill Square Stripe Transferwise Worldpay Recruitment Entelo Greenhouse Lever LinkedIn TalentRocket Workshape Workable Team collaboration & communication Asana Atlassian Basecamp Cisco Webex Confluence Dropbox Evernote Facebook Flowdock GitHub Gmail Google Apps Google Calendar Google Drive Google Hangouts Hipchat Huddle iMindmap inMotion Intercom JIRA Microsoft Office 365 Outlook Ryver Salesforce Samepage Skype Slack Smartsheet Trello Waffle Whatsapp Yammer </p>