100 eCommerce Trailblazers
Edition 16, 2019
Reaching Gen Z
Retail tech report
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The changing face
Christmas is coming up fast and
the mad rush to buy presents
The shopping experience is barely
recognisable today from that of 20
or even 10 years ago. Amazon and
eBay dominate the landscape while
clothes are also largely bought online.
High street giants have been forced to
offer next-day delivery and generous
returns policies to compete with these
marketplaces and fast fashion websites.
However there is also a drive to use technology to push
people back towards physical stores, marrying together
retailers’ online and offline propositions. This is mirrored
in the eclectic mix of retail tech creators in our 100
eCommerce Trailblazers ranking (p9).
I recently visited the